Business
Campaign Middle East
King Of The Castle
Dubai Lynx Advertising Person of the Year Pierre Choueiri tells Austyn Allison it is vital to stay up to speed as the region’s media market mutates and matures.
5 min |
April 02, 2017
Campaign Middle East
For Goodness Sake
Steve Vranakis of Google’s Creative Lab tells Austyn Allison how creatives can make “a dent in the universe”.
4 min |
April 02, 2017
Campaign Middle East
WPP Merges Its Burson-Marsteller And Cohn & Wolfe PR Agencies
Communications company holding group WPP is to merge two of its PR agencies, Burson-Marsteller and Cohn & Wolfe. The new firm will be called Burson Cohn & Wolfe.
1 min |
March 11, 2018
Campaign Middle East
Chadi Farhat Becomes OMG's New Chief Investment Officer
The regional executive director of investments at the media services division of Omnicom Media Group MENA, Chadi Farhat, has been promoted to the position of chief investment officer.
1 min |
March 11, 2018
Campaign Middle East
Seven Media And Brazen Lead PRCA Winners List
The PRCA MENA Awards 2018 celebrated the best individuals, teams, and campaigns from the PR and communications industry from across the region.
1 min |
March 11, 2018
Campaign Middle East
Fame Through Consistency
The Dubai Lynx Advertising Person of the Year is no stranger to awards, but BBDO boss Dani Richa tells Austyn Allison why everything stems from the best talent creating work that works for the right clients.
6 min |
March 11, 2018
Campaign Middle East
A Taste Of Caviar
Local Insights To World Class Creative
3 min |
March 11, 2018
Campaign Middle East
Big Data Is Blind Faith
In 1952, the Boston Symphony Orchestra was worried about falling standards due to nepotism. They thought conductors were choosing their own students over the best musicians.
2 min |
March 11, 2018
Campaign Middle East
How The UK Is Leading In Advertising Technologies Of The Future
British creatives are re-engaging audiences through technology innovation in advertising
3 min |
March 11, 2018
Campaign Middle East
Follow The Money
The best way to tackle fake news is to hit the people circulating it in their wallets, writes Starcom’s Joubran Abdulkhalek
2 min |
March 11, 2018
Campaign Middle East
Clear Signal
Advertising and brand-building can save us from economic collapse, writes Leo Burnett’s Ahmad Abu Zannad
6 min |
March 11, 2018
Campaign Middle East
Listen Up
Sony Music’s new survey splits the region’s music fans into tightly defined categories. Austyn Allison sounds out the subsets.
4 min |
March 2017
Campaign Middle East
The New Saudi Stereotype
Daniah Al Aoudah says it is time to redefine how we see the kingdom’s women.
4 min |
March 2017
Campaign Middle East
“Magazines Are A Medium Of Illusion That Bedazzles Advertisers, Readers And Their Staff All At The Same Time”
Nicholas Coleridge, who is retiring as managing director of Condé Nast Britain after 26 years, has made it his duty to turn up to everything – awards, parties, launches – in pursuit of his titles’ interests, naturally. Here he reflects on a glamorous career in the Xanadu of glossy magazines.
8 min |
June 25, 2017
Campaign Middle East
Cicero & Bernay Launches "See & Be"Influencer Programme
With the launch of its new ‘See & Be’ programme, Cicero & Bernay Public Relations (C&B) has begun to offer a full suite of strategic influencer communication services.
1 min |
June 11, 2017
Campaign Middle East
Thriving In The Age Of The Unreasonable Consumer
Grey’s new CEO Nadim Khoury says shifting from products and brands to experience and identity is essential.
3 min |
June 11, 2017
Campaign Middle East
The Times They Are A Changing
With a new senior vice-president, Ravi Raman, the UAE’s oldest newspaper Khaleej Times is making grand plans to change and expand, writes Austyn Allison.
6 min |
June 11, 2017
Campaign Middle East
Marketing In An Era Of Selfishness
M&C Saatchi market research agency The Source conducted a global study exploring the views, attitudes and behaviours of the post-millennial generation. Moray MacLennan shares the key findings from Risk, Realism and Ritalin.
3 min |
June 11, 2017
Campaign Middle East
Why Brands Need Agencies
Pepsi’s recent ad debacle laid bare the one key element missing from any in-house creative department.
2 min |
June 11, 2017
Campaign Middle East
From All Sides
Using a multiple-platform strategy to stream video advertising can produce results greater than the sum of its parts,
3 min |
November 5, 2017
Campaign Middle East
Who's Telling The Story?
At the Narrative Summit in Cairo, nation branding was top of the agenda,
3 min |
November 5, 2017
Campaign Middle East
Radio Stations Announce Shows Ahead Of Survey
UAE radio station Channel 4 FM has appointed a presenter younger than itself, while Radio 4 looks to celebrate local heroes as the country prepares for listener measurement.
1 min |
February 11, 2018
Campaign Middle East
Differential Geometry
WPP’s activation and shopper agency has a new look and feel. Austyn Allison finds out why
4 min |
February 11, 2018
Campaign Middle East
Initiative Wins Multi-Million-dollar Regional Coty Media Account
Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran.
1 min |
July 16, 2017
Campaign Middle East
Maxus Merger May Not Happen In Region, Says MEC COO
MEC and Maxus may remain separate brands in the MENA region, says Alistair Aird, global chief operating officer of MEC.
1 min |
July 16, 2017
Campaign Middle East
Under The Bonnet Of Car Shopping
It’s easy, quick and painless to start shopping for a new car online. So why does it go so wrong at the next step?
2 min |
July 16, 2017
Campaign Middle East
Twitter's New Architect
Global group creative director Jayanta Jenkins tells Austyn Allison that agencies needn’t be afraid of having a creative lead on the client side, but should embrace the chance for better collaboration
2 min |
July 16, 2017
Campaign Middle East
To Marry Or Live Together?
Active’s Louay Al-Samarrai explains why his agency has fi nally decided to settle down with a permanent partner.
3 min |
February 05, 2017
Campaign Middle East
Catching Cats
Entering great work is a given when trying to win a Lynx, a Lion or any other award in adland, but how do you give your campaign the best chance at reaching the top? Austyn Allison investigates.
5 min |
February 05, 2017
Campaign Middle East
Big Plans
Zee Entertainment CEO Mukund Cairae tells Austyn Allison about the network’s foray into radio in the UAE.
4 min |