CATEGORIES

TAX STRATEGIES TO MAKE A DIFFERENCE IN 2025

Your taxes won't go up this year. But you can still find new ways to decrease your burden.

HOW TO CLOSE THE SALE (EVEN WHEN THEY SAY NO)

I'm the world's leading door-to-door sales expert. I've heard “no” endlessly. Here's how I close sales anyway-and how you can too.

THE BIGGEST MISTAKES THAT STARTUPS MAKE

The path forward is hard, so learn from where others have fallen. This is a list of very hard-won lessons.

This Place Makes Money!

A restaurant chain was struggling. My agency gave it a redesign, and sales more than doubled at the stores we worked on. The secret? Rethinking the experience that people have inside retail.

Why Customers Come Back

What makes an in-person experience worth putting on autopay? This fitness studio founder has it dialed in.

THE BEST MARKETING DOLLARS I'VE EVER SPENT

Great marketing doesn't require huge budgets. We asked franchisees and franchisors to share their best marketing ROI-and their stories (on the following pages) will inspire you.

The $20 Bill That Became Priceless

As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did-and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my brand and care deeply about its success. Its challenges started to feel like my own.

5 BRANDS GROWING IN LEAPS AND BOUNDS

Want to know how to rocket up in the Franchise 500 rankings? These brands all jumped over 150 spots since last year-and they're sharing the strategies behind their growth.

THE BOLDEST NEW IDEAS IN FRANCHISING

These eight innovative businesses are now franchising-and maybe in a few years, they'll be climbing the Franchise 500 list too.

'The Sword We Refuse to Die On'

Some people tell Chip and Joanna Gaines to play it safe, and to keep doing what made them famous in the first place. But they're ready to take more risks-because that's the entrepreneurial way.

FRANCHISE 500 TOP 10

Meet the Leaders of the Franchise 500

You Can't Be One Thing Anymore

What's the most important skill in today's digital world? Tech super-connector Chris Lyons has an answer: It's the ability to collaborate.

Are You Feeling the Squeeze?

Many companies are struggling with rising costs and tighter margins. We asked six business leaders to share their solutions.

READ THIS BEFORE MEETING A FRANCHISOR

Thinking about buying a franchise? You should meet the franchisor-and you should know exactly how to approach that meeting-to ensure you're making the right decision.

PUSHING THE ENVELOPE

Creating Game-Changing Technology Is The Air Force Research Laboratory's Mission

THE NATURAL STATE

ARKANSAS LITHIUM DEPOSITS BIG ENOUGH TO MEET EV DEMAND

Time to TIGHTEN UP

VALUE-DRIVING EFFICIENCIES FOR MANUFACTURERS & DISTRIBUTORS

GOING NUCLEAR

As Al-driven energy demand spikes, big tech companies look for new ways to meet climate pledges

A LION OF THE CRISIS

THE CHIEF PHARMACY OFFICER AND AVP OF CLINICAL OPERATIONS AT NEW YORK'S HOSPITAL FOR SPECIAL SURGERY SPEAKS OUT ON THE HOSPITAL'S VITAL WORK TO END THE GLOBAL OPIOID CRISIS

WHAT HAPPENED & WHAT'S NEXT

AS 2024 GIVES WAY TO 2025, A GLIMPSE AT WHAT THE NEW YEAR MIGHT HAVE IN STORE

50 Years of Building Communities, Empowering Lives, & Redefining Affordable Housing

Conifer Realty's holistic approach ensures that every community they develop supports resident success and community prosperity.

RESETTING THE CARGO COMPASS

FENIX MARINE SERVICES INTENDS TO HAVE NET ZERO EMISSIONS BY 2035, AND THEY'RE DOING IT IN ONE OF THE NATION'S BIGGEST AND MOST INNOVATIVE PORTS

The True Test of Success

Developing advanced diagnostic testing for people with cancers and complex diseases can change lives. For Castle Biosciences, that culture is powering their mission.

Creature Comforts - Holiday Gifts for Feeling Good

Great memories, comfort, and a good night's sleep: These are some of life's greatest gifts. While some of these are intangible, there are things that help us provide these for each other and ourselves. Our holiday gift guide this year includes items that will let the people in your life look good, feel good, eat well, and relax, which makes for a pretty good life.

BUBBLE BURST

THOUGH IT MIGHT BE UNDER CONTROL, INFLATION SWUNG THE ELECTION. NOW IT COULD COME BACK.

Just What the Doctor Ordered

Medical breakthroughs of 2024 and ones to look forward to

Brands That Matter

Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.

CAN WWE PIN THE WORLD?

AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.

Where the Clean Energy Jobs Are

A data-driven guide to the skills you need and the opportunities you'll find

Walking the Walk

WHEN YOU COVER INNOVATION, THE PRESSURE IS ON TO innovate. This involves more than just constantly scanning the worlds of business and culture for signs of the next big thingand reporting on it before (and better than) our competitors do. It means being innovative in how we present that coverage to youon digital platforms, at our live events, and right here in the print magazine.