The best way to tackle fake news is to hit the people circulating it in their wallets, writes Starcom’s Joubran Abdulkhalek
Fake news first started picking up steam in late 2016, during the US elections. Since then, I have constantly been reading about this phenomenon. Recently I came across an article published by WARC, which stated that media groups are ‘rallying’ to combat fake news with ‘The Trust Project’, which is hosted by Santa Clara University’s Markkula Centre for Applied Ethics. Seriously, it’s taken a whole year?
Well, this is a good ‘step zero’ in combating fake news, which is a cancer in today’s society on a social and economic level. Taking steps to introduce transparency standards is the most basic of forms of combat and long overdue, but a step in the right direction.
Continue reading your story on the app
Continue reading your story in the magazine
WPP Merges Its Burson-Marsteller And Cohn & Wolfe PR Agencies
Communications company holding group WPP is to merge two of its PR agencies, Burson-Marsteller and Cohn & Wolfe. The new firm will be called Burson Cohn & Wolfe.
Fame Through Consistency
The Dubai Lynx Advertising Person of the Year is no stranger to awards, but BBDO boss Dani Richa tells Austyn Allison why everything stems from the best talent creating work that works for the right clients.
Big Data Is Blind Faith
In 1952, the Boston Symphony Orchestra was worried about falling standards due to nepotism. They thought conductors were choosing their own students over the best musicians.
Seven Media And Brazen Lead PRCA Winners List
The PRCA MENA Awards 2018 celebrated the best individuals, teams, and campaigns from the PR and communications industry from across the region.
How The UK Is Leading In Advertising Technologies Of The Future
British creatives are re-engaging audiences through technology innovation in advertising
Clear Signal
Advertising and brand-building can save us from economic collapse, writes Leo Burnett’s Ahmad Abu Zannad
Follow The Money
The best way to tackle fake news is to hit the people circulating it in their wallets, writes Starcom’s Joubran Abdulkhalek
Chadi Farhat Becomes OMG's New Chief Investment Officer
The regional executive director of investments at the media services division of Omnicom Media Group MENA, Chadi Farhat, has been promoted to the position of chief investment officer.
Banham Completes Saeidi's JWT EXCO
The agency’s new ECD has followed its CEO from FP7 and promises to use passion to raise standards.
A Taste Of Caviar
Local Insights To World Class Creative
Head First
Guyana native Akash Prasad conceived a crown-inspired jewelry line in his adopted hometown
MORE SIZZLE IN SOUTHPARK
Steak 48 is worth the buzz—and the splurge
Ryan Travis Christian
Naughty by Nature
FRESH PICKS
Plan a Charlotte dining day with stops at these recently opened restaurants from our 2021 list of the city’s best (and enjoy a few treats in between)
Hernan Bas
A Certain Southern Gothic
Dolphins defense could use another playmaking linebacker
We understand that the offseason talk has centered on offense, and justifiably so. There are serious voids that must be filled both at running back and receiver. Just put in the tape from last season you’ll see that just about every Sunday.
KOUNTER HONORS THE FRIENDSHIP NINE
Chef Rob Masone brings something new to Rock Hill’s culinary scene—without losing sight of the past
Tony Toscani
What a Day for a Daydream
Dolphins have tools to get better quickly
The challenge is clear and imposing. The Dolphins need to figure out how to go from good to great.
FORM AND SUBSTANCE
Three-dimensional public art is forging a new landscape