Local Insights To World Class Creative
What’s the history of Caviar? When was it founded, and by whom, and why?
Caviar Creative opened its doors in Kuwait in 1999. Haitham noticed the region, notably the GCC, was struggling when it came to communicating with GCC nationals, and for the first few years we built a niche for ourselves with campaigns geared towards GCC nationals, especially in Kuwait, the UAE, and Saudi Arabia. Our Ramadan and National Day campaigns opened a lot of doors for us.
What is the philosophy behind the agency?
It’s all about telling a good story; you start with a great insight but then you need to spin it into a well-crafted yarn, or you won’t connect with the viewers.
What are some of the best stories you’ve told?
There are stories we love because they’re just fun, like the eLife campaign with FC Barcelona. Others we love because of how people connected with them, like the Viva “Where’s my bowl” Ramadan campaign, which won the Google Lantern awards for best Ramadan ad. We loved making that campaign from an insight and creative perspective, but the reception it got from the public just blew us away.
Who are your biggest accounts?
This story is from the March 11, 2018 edition of Campaign Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 11, 2018 edition of Campaign Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
FACED WITH POSSIBLY PAYING FOR NEWS, GOOGLE REMOVES LINKS TO CALIFORNIA NEWS SITES FOR SOME USERS
Google began removing California news websites from some people’s search results, a test that acted as a threat should the state Legislature pass a law requiring the search giant to pay media companies for linking to their content.
NASA IS SEEKING A FASTER AND CHEAPER WAY TO BRING MARS SAMPLES TO EARTH
NASA’s plan to bring samples from Mars back to Earth is on hold until there’s a faster, cheaper way, space agency officials said.
WHO OWNS BUSINESSES IN CALIFORNIA? A LAWMAKER WANTS THE PUBLIC TO KNOW
A California lawmaker wants to require business owners and landlords to disclose their identities under legislation aimed at cracking down on opaque ownership structures that have enabled some companies to skirt state laws without facing consequences.
BIDEN ADMINISTRATION AGREES TO PROVIDE $6.4 BILLION TO SAMSUNG FOR MAKING COMPUTER CHIPS IN TEXAS
The Biden administration has reached an agreement to provide up to $6.4 billion in direct funding for Samsung Electronics to develop a computer chip manufacturing and research cluster in Texas.
MASSACHUSETTS OFFICIAL WARNS AI SYSTEMS SUBJECT TO CONSUMER PROTECTION, ANTI-BIAS LAWS
Developers, suppliers, and users of artificial intelligence must comply with existing state consumer protection, anti-discrimination, and data privacy laws, the Massachusetts attorney general cautioned this week.
META'S NEWEST AI MODEL BEATS SOME PEERS. BUT ITS AMPED-UP AI AGENTS ARE CONFUSING FACEBOOK USERS
Generative AI is advancing so quickly that the latest chatbots available today could be out of date tomorrow.
ONE TECH TIP: WHAT TO DO IF YOUR PERSONAL INFO HAS BEEN EXPOSED IN A DATA BREACH
Data breaches like the recent one involving millions of AT&T customers are becoming an almost regular occurrence.
STARBUCKS IS INTRODUCING A COLD DRINK CUP MADE WITH LESS PLASTIC
Booming sales of cold drinks at Starbucks have created a problem: growing amounts of plastic waste from the single-use cups that Frappuccinos, Refreshers, cold brews and other iced drinks are served in.
CHARACTERS ENTER THE PUBLIC DOMAIN. WINNIE THE POOH BECOMES A KILLER. WHERE IS REMIX CULTURE GOING?
The giant stuffed bear, its face a twisted smile, lumbers across the screen. Menacing music swells. Shadows mask unknown threats. Christopher Robin begs for his life. And is that a sledgehammer about to pulverize a minor character’s head?
AI-GENERATED MODELS COULD BRING MORE DIVERSITY TO THE FASHION INDUSTRY - OR LEAVE IT WITH LESS
London-based model Alexsandrah has a twin, but not in the way you’d expect: Her counterpart is made of pixels instead of flesh and blood.
ONLY 26% OF AMERICANS SAY THEY GET AT LEAST EIGHT HOURS OF SLEEP, NEW GALLUP POLL SAYS
If you’re feeling — YAWN — sleepy or tired while you read this and wish you could get some more shut-eye, you’re not alone. A majority of Americans say they would feel better if they could have more sleep, according to a new poll.
NISSAN SAYS IT WILL MAKE NEXT-GENERATION EV BATTERIES BY EARLY 2029
Nissan expects to mass produce electric vehicles powered by advanced next-generation batteries by early 2029, the company said this week during a media tour of an unfinished pilot plant.
Workstation - TRANSFORMING PRODUCTIVITY WITH A MAC DESKTOP SETUP
Whether you're working on creative projects, managing a home office powerhouse, or tackling complex data analysis, having the right workstation can make all the difference. If you've decided on a Mac, navigating the various options can be overwhelming, but there's a machine to suit every need and budget.
APPLE CEO SAYS COMPANY WILL 'LOOK AT' MANUFACTURING IN INDONESIA
Apple CEO Tim Cook said the company will \"look at\" manufacturing in Indonesia as he met with Indonesian President Joko Widodo on Wednesday.
TESLA TO ASK SHAREHOLDERS TO REINSTATE $55 BILLION PAY PACKAGE FOR MUSK REJECTED BY DELAWARE JUDGE
Tesla will ask shareholders to reinstate a compensation package for CEO Elon Musk potentially worth $55 billion that was rejected by a judge in Delaware this year and to move the electric car maker’s corporate home from Delaware to Texas.
UBER AND LYFT DELAY THEIR PLANS TO LEAVE MINNEAPOLIS AFTER OFFICIALS PUSH BACK DRIVER PAY PLAN
The ride-hailing companies Uber and Lyft said they will delay their planned exit from Minneapolis after city officials decided to push back the start of a driver pay raise by two months.
AMAZON REMOVED JUST WALK OUT FROM MANY OF ITS OWN STORES BUT WANTS TO SELL THE SYSTEM TO OTHERS
Amazon wants the public and - especially other businesses - to know it's not giving up on its Just Walk Out technology.
MICROSOFT INVESTS $1.5 BILLION IN AI FIRM G42, OVERSEEN BY UAE'S NATIONAL SECURITY ADVISER
Microsoft is investing $1.5 billion in a technology firm based in the United Arab Emirates and overseen by the country’s powerful national security adviser.
EUROPEAN UNION QUESTIONS TIKTOK ON NEW APP THAT PAYS USERS FOR WATCHING
European Union regulators said this week they’re seeking details from TikTok on a new app from the video sharing platform that pays users to watch videos.
ANGELINA'S PLAN TO DESTROY BRAD
AT IT AGAIN! A SOURCE SAYS ANGELINA JOLIE IS THREATENING TO RELEASE SECRET TAPES OF BRAD PITT BEING ABUSIVE.
WHY BREAST CANCER COMES BACK!
What every gal needs to know
Baby, This Is Motherhood
Welcoming 14-month-old son Leo put everything into perspective for Keke Palmer.
MAN, OH, MANDRELL!
Barbara's making a music comeback
On the Rebound
Her brand has hit a rough patch but J.Lo is already on to the next thing
On The Case
Girls Next Door alum Holly Madison dives into true crime stories in Lethally Blonde
MARGOT FUMES AS SHAKIRA TOYS WITH BARBIE!
DOLLFACE Margot Robbie is normally mild-mannered, but Shakira's Barbie zingers are getting under her skin and spies say she's telling people to keep the witch away from her - or else!
This Is a New Chapter in Our Lives
Welcome to suburbia! Bravo's buzzy new spinoff features a few familiar faces along with some fresh blood
INSECURE K-CLAN BEACH BUNNIES KICK SAND IN EACH OTHER'S FACES!
Mean momager Kris stirs the pot from 3,000 miles away!
BALDWIN'S LOOK ARE SHOT TO HELL!
Stress is killing old matinee idol
J.Lo to Ben: I WANT A BABY!
After getting a second chance at love, Jennifer Lopez wants a baby with Ben Affleck.
