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Cub Scouts
Winners of the UAE Young Lions PR competition Viviana Villasmil and Angelina Hedra, from Weber shandwick, travelled to Cannes to see what it was all about. Here’s what they found out
The New National
As the Abu Dhabi daily relaunches, Austyn Allison speaks to editor in chief Mina al-Oraibi about its move from ADM to IMI and her vision for the brand
Six Of The Best
YouTube’s Debbie Weinstein tells Austyn Allison about the video streaming site’s new bumper ad format
Hanover Middle East Agrees To Buy Pottinger Middle East
Hanover Middle East has agreed to buy Bell Pottinger Middle East (BPME) in Dubai and its operating licence in Abu Dhabi. BPME is a subsidiary of UK-based Bell Pottinger PR agency, and the Abu Dhabi office is a branch office.
Driving Principles
Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison
Struggling To Adapt
Most marketers believe media agencies have not taken to programmatic.
Conversion Factor
Branded copy has a positive impact on ad performance, says NetElixer. But which phrases work best? By Babar Khan.
Technical Differences
Marketing and advertising’s tech landscape is certainly complex, but it needn’t be too confusing, writes Wazeem Afzal, general manager of Transact, OMD’s e-commerce arm
DDB and Horizon FCB win Danone contracts
DDB Dubai has been appointed as the lead agency for Al Safi Danone, covering GCC markets, and Horizon FCB Dubai has been announced the lead creative agency for two Danone Nutricia baby care products in the Middle East.
What's In A Name?
Despite its impact on business success, brand owners still face challenges when demonstrating the importance of brand in the boardroom, says Siegel + Gale’s Ben Osborne
Listen Up
Elie Abou Saleh, commercial director of music streaming service Anghami, says if brands can forge a sound solid identity they can reach their customers’ hearts through their ears.
Maxus-MEC Merger Will Take "Many Months"In Middle East
Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency.
Digital Republic Wins RAK TDA Digital Brief
Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA).
Back To The Future
History has taught us to expect some regressive steps from the latest technologies before a quantum leap.
A Recipe For Success
Joe Wicks has gone from boot-camp fitness instructor to bestselling entrepreneur almost overnight. The millennial heir to Jamie Oliver tells Gurjit Degun how he became a social media sensation quite by accident.
Cambridge Analytica Boss On Why He's No Bond Villain
As fears rise over the use in election campaigns of data mined from social media, Cambridge Analytica chief Alexander Nix seeks to distance the company from politics. Sonoo Singh reports.
Banham Completes Saeidi's JWT EXCO
The agency’s new ECD has followed its CEO from FP7 and promises to use passion to raise standards.
Social Norms
It’s time we started to set rates and rules for influencer campaigns.
Mobile: The Shopfront Of The Future
Always-on consumers are linking their phones to their purchases more than ever before.
Creativity Is King
Burger King is honoured as Cannes Lions’ Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach.
Cyberattacks: Who's To Blame?
The WannaCry worm is a timely reminder that we need to get to grips with ransomware and, crucially, know how it can be stopped.
Money For Nothing And Clicks For Free
There are many positive examples of the something-for-nothing economy
FP7/MENA Wins Creative Duties For Landmark's Babyshop Brand
Babyshop, the Middle East’s leading children’s retailer, has announced a strategic partnership with Middle East Communications Network agency FP7/MENA Dubai, effective immediately.
Tex messages
Matt Butterworth examines some of the learnings he took away from this year’s sxsW tech conference.
Up Next
The founders of UAE radio station Dance FM tell Austyn Allison about their plans to expand over FM and digital.
Cubs to Lions
The young winners of two UAE competitions will be heading to the world’s biggest advertising festival.
Ramsey Naja - Go Ahead and Jump
Go ahead and Jump
Awards: Vive La Difference
Why The World Still Needs Ted
With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.
Make the Most Out of Your Mobile Branding Budget
InSkin Media’s Toby Daniell outlines in six steps how to optimise mobile branding campaigns.