CATEGORIES

Cub Scouts

Winners of the UAE Young Lions PR competition Viviana Villasmil and Angelina Hedra, from Weber shandwick, travelled to Cannes to see what it was all about. Here’s what they found out

3 mins read
Campaign Middle East
July 16, 2017

The New National

As the Abu Dhabi daily relaunches, Austyn Allison speaks to editor in chief Mina al-Oraibi about its move from ADM to IMI and her vision for the brand

6 mins read
Campaign Middle East
July 16, 2017

Six Of The Best

YouTube’s Debbie Weinstein tells Austyn Allison about the video streaming site’s new bumper ad format

2 mins read
Campaign Middle East
July 16, 2017

Hanover Middle East Agrees To Buy Pottinger Middle East

Hanover Middle East has agreed to buy Bell Pottinger Middle East (BPME) in Dubai and its operating licence in Abu Dhabi. BPME is a subsidiary of UK-based Bell Pottinger PR agency, and the Abu Dhabi office is a branch office.

2 mins read
Campaign Middle East
December 3, 2017

Driving Principles

Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison

7 mins read
Campaign Middle East
December 3, 2017

Struggling To Adapt

Most marketers believe media agencies have not taken to programmatic. 

3 mins read
Campaign Middle East
December 3, 2017

Conversion Factor

Branded copy has a positive impact on ad performance, says NetElixer. But which phrases work best? By Babar Khan.

2 mins read
Campaign Middle East
December 3, 2017

Technical Differences

Marketing and advertising’s tech landscape is certainly complex, but it needn’t be too confusing, writes Wazeem Afzal, general manager of Transact, OMD’s e-commerce arm

3 mins read
Campaign Middle East
February 11, 2018

DDB and Horizon FCB win Danone contracts

DDB Dubai has been appointed as the lead agency for Al Safi Danone, covering GCC markets, and Horizon FCB Dubai has been announced the lead creative agency for two Danone Nutricia baby care products in the Middle East. 

1 min read
Campaign Middle East
August 13, 2017

What's In A Name?

Despite its impact on business success, brand owners still face challenges when demonstrating the importance of brand in the boardroom, says Siegel + Gale’s Ben Osborne

3 mins read
Campaign Middle East
August 13, 2017

Listen Up

Elie Abou Saleh, commercial director of music streaming service Anghami, says if brands can forge a sound solid identity they can reach their customers’ hearts through their ears.

6 mins read
Campaign Middle East
August 13, 2017

Maxus-MEC Merger Will Take "Many Months"In Middle East

Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency. 

1 min read
Campaign Middle East
June 11, 2017

Digital Republic Wins RAK TDA Digital Brief

Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA).

1 min read
Campaign Middle East
June 11, 2017

Back To The Future

History has taught us to expect some regressive steps from the latest technologies before a quantum leap.

3 mins read
Campaign Middle East
June 11, 2017

A Recipe For Success

Joe Wicks has gone from boot-camp fitness instructor to bestselling entrepreneur almost overnight. The millennial heir to Jamie Oliver tells Gurjit Degun how he became a social media sensation quite by accident.

5 mins read
Campaign Middle East
June 11, 2017

Cambridge Analytica Boss On Why He's No Bond Villain

As fears rise over the use in election campaigns of data mined from social media, Cambridge Analytica chief Alexander Nix seeks to distance the company from politics. Sonoo Singh reports.

3 mins read
Campaign Middle East
June 11, 2017

Banham Completes Saeidi's JWT EXCO

The agency’s new ECD has followed its CEO from FP7 and promises to use passion to raise standards.

4 mins read
Campaign Middle East
March 11, 2018

Social Norms

It’s time we started to set rates and rules for influencer campaigns.

3 mins read
Campaign Middle East
June 25, 2017

Mobile: The Shopfront Of The Future

Always-on consumers are linking their phones to their purchases more than ever before.

3 mins read
Campaign Middle East
June 25, 2017

Creativity Is King

Burger King is honoured as Cannes Lions’ Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach.

4 mins read
Campaign Middle East
June 25, 2017

Cyberattacks: Who's To Blame?

The WannaCry worm is a timely reminder that we need to get to grips with ransomware and, crucially, know how it can be stopped.

3 mins read
Campaign Middle East
June 25, 2017

Money For Nothing And Clicks For Free

There are many positive examples of the something-for-nothing economy

3 mins read
Campaign Middle East
June 25, 2017

FP7/MENA Wins Creative Duties For Landmark's Babyshop Brand

Babyshop, the Middle East’s leading children’s retailer, has announced a strategic partnership with Middle East Communications Network agency FP7/MENA Dubai, effective immediately.

1 min read
Campaign Middle East
February 11, 2018

Tex messages

Matt Butterworth examines some of the learnings he took away from this year’s sxsW tech conference.

4 mins read
Campaign Middle East
May 14, 2017

Up Next

The founders of UAE radio station Dance FM tell Austyn Allison about their plans to expand over FM and digital.

4 mins read
Campaign Middle East
May 14, 2017

Cubs to Lions

The young winners of two UAE competitions will be heading to the world’s biggest advertising festival.

2 mins read
Campaign Middle East
May 14, 2017

Ramsey Naja - Go Ahead and Jump

Go ahead and Jump

2 mins read
Campaign Middle East
May 14, 2017

Awards: Vive La Difference

2 mins read
Campaign Middle East
May 14, 2017

Why The World Still Needs Ted

With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.

3 mins read
Campaign Middle East
May 14, 2017

Make the Most Out of Your Mobile Branding Budget

InSkin Media’s Toby Daniell outlines in six steps how to optimise mobile branding campaigns.

5 mins read
Campaign Middle East
February 19, 2017

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