SHOWCASING THE BEST GLOBAL Campaigns
The 70th edition of the Cannes Lions International Festival of Creativity saw a number of firsts. It also saw a lot more campaigns using artificial intelligence (AI). And a handful of them scooped top honours at this year's awards. As always, social causes domninated the main winners, covering topics such as climate change and domestic abuse.
Winners of the UAE Young Lions PR competition Viviana Villasmil and Angelina Hedra, from Weber shandwick, travelled to Cannes to see what it was all about. Here’s what they found out
The New National
As the Abu Dhabi daily relaunches, Austyn Allison speaks to editor in chief Mina al-Oraibi about its move from ADM to IMI and her vision for the brand
Six Of The Best
YouTube’s Debbie Weinstein tells Austyn Allison about the video streaming site’s new bumper ad format
Hanover Middle East Agrees To Buy Pottinger Middle East
Hanover Middle East has agreed to buy Bell Pottinger Middle East (BPME) in Dubai and its operating licence in Abu Dhabi. BPME is a subsidiary of UK-based Bell Pottinger PR agency, and the Abu Dhabi office is a branch office.
Getting the most mileage out of automotive journalism means being prepared to shift gears fast and steer a course between the legacy of Top Gear and the age of the influencer. Motoring Middle East’s Shahzad Sheikh and Imthishan Giado talk to Austyn Allison
Struggling To Adapt
Most marketers believe media agencies have not taken to programmatic.
Branded copy has a positive impact on ad performance, says NetElixer. But which phrases work best? By Babar Khan.
Marketing and advertising’s tech landscape is certainly complex, but it needn’t be too confusing, writes Wazeem Afzal, general manager of Transact, OMD’s e-commerce arm
DDB and Horizon FCB win Danone contracts
DDB Dubai has been appointed as the lead agency for Al Safi Danone, covering GCC markets, and Horizon FCB Dubai has been announced the lead creative agency for two Danone Nutricia baby care products in the Middle East.
What's In A Name?
Despite its impact on business success, brand owners still face challenges when demonstrating the importance of brand in the boardroom, says Siegel + Gale’s Ben Osborne
Elie Abou Saleh, commercial director of music streaming service Anghami, says if brands can forge a sound solid identity they can reach their customers’ hearts through their ears.
Mum's The Word
The communications industry makes it hard for mothers to come back to work after having babies. This isn’t just bad for women, it’s holding back our business too, writes Helen McGuire.
Leo Burnett’s Ahmad Abu Zannad argues that purposeful advertising can benefit the whole human race
Hope Is Not A Strategy
Times are changing and the industry cannot resign itself to fate. It must learn to be less precious and speed up, writes Memac Ogilvy’s Paul Shearer
18 12 For '18
Disruption, digital duo and data: the Ds transforming our industry
David Goddard, BBC Advertising’s global head of programmatic, tells Austyn Allison how new technology is helping premium sites win the trust of users and advertisers alike
Healthcare communication, the newest category at Dubai Lynx, can fix real-world problems, writes festival director Thea Skelton
Thinking Inside The Box
Brands are recognising the power of immersive art to create worlds that bring their products to life while entertaining consumers in engaging and provoking spaces, writes Immersive Art Gallery’s Grant Dudson
Burn Your Ipad - [2017 Is The Year Of Voice ]
But beware: voice-activated tech could cause headaches for brands.
New Top Team At Impact BBDO As Paul Shearer Becomes CCO
Impact BBDO Dubai has confirmed that Paul Shearer will be joining the agency as chief creative officer from February 1, 2018. Shearer, who was previously group chief creative officer at Memac Ogilvy, is recognised as one of the best creatives globally.
Marketers Should Be Aiming for 'Return on Emotions' Rather Than Simply Return on Investment, Says Serviceplan's Moe Jawhar
As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride? By Austyn Allison
Moving From 'How Many?' To 'why?'
AT THE CORE of communications work is the objective of driving individuals to action. With audience attention increasingly fractured across multiple channels, communicators are faced with a daunting task: they must find their audiences and quickly connect with them in ways that compel them to take action. The right measurement strategy can help communicators identify what specific factors motivate an audience to act, increasing the success rate of a programme.
Don't Just Collect Data, Connect Data
With a purely digital research solution in the MENA region, youGov CEO Stephan Shakespeare unveils the reasons why online research is leading the transformation of market research in the Arab world
Making The Most Of Media Intelligence
Constant monitoring and reacting to data are key to making the most of modern channels, writes BPG Cohn & Wolfe’s Hameed Yousuf.
Sex, Space And Saudi Arabia
JWT has released its latest trends report for the MENA region. We highlight seven areas to watch
Maxus-MEC Merger Will Take "Many Months"In Middle East
Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency.
Digital Republic Wins RAK TDA Digital Brief
Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA).
Back To The Future
History has taught us to expect some regressive steps from the latest technologies before a quantum leap.