WPP Merges Its Burson-Marsteller And Cohn & Wolfe PR Agencies
Communications company holding group WPP is to merge two of its PR agencies, Burson-Marsteller and Cohn & Wolfe. The new firm will be called Burson Cohn & Wolfe.
Fame Through Consistency
The Dubai Lynx Advertising Person of the Year is no stranger to awards, but BBDO boss Dani Richa tells Austyn Allison why everything stems from the best talent creating work that works for the right clients.
Big Data Is Blind Faith
In 1952, the Boston Symphony Orchestra was worried about falling standards due to nepotism. They thought conductors were choosing their own students over the best musicians.
Seven Media And Brazen Lead PRCA Winners List
The PRCA MENA Awards 2018 celebrated the best individuals, teams, and campaigns from the PR and communications industry from across the region.
How The UK Is Leading In Advertising Technologies Of The Future
British creatives are re-engaging audiences through technology innovation in advertising
Advertising and brand-building can save us from economic collapse, writes Leo Burnett’s Ahmad Abu Zannad
Follow The Money
The best way to tackle fake news is to hit the people circulating it in their wallets, writes Starcom’s Joubran Abdulkhalek
Chadi Farhat Becomes OMG's New Chief Investment Officer
The regional executive director of investments at the media services division of Omnicom Media Group MENA, Chadi Farhat, has been promoted to the position of chief investment officer.
Banham Completes Saeidi's JWT EXCO
The agency’s new ECD has followed its CEO from FP7 and promises to use passion to raise standards.
A Taste Of Caviar
Local Insights To World Class Creative
Marketing and advertising’s tech landscape is certainly complex, but it needn’t be too confusing, writes Wazeem Afzal, general manager of Transact, OMD’s e-commerce arm
Radio Stations Announce Shows Ahead Of Survey
UAE radio station Channel 4 FM has appointed a presenter younger than itself, while Radio 4 looks to celebrate local heroes as the country prepares for listener measurement.
FP7/MENA Wins Creative Duties For Landmark's Babyshop Brand
Babyshop, the Middle East’s leading children’s retailer, has announced a strategic partnership with Middle East Communications Network agency FP7/MENA Dubai, effective immediately.
WPP’s activation and shopper agency has a new look and feel. Austyn Allison finds out why
As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride? By Austyn Allison
The Sceptic And The Enthusiast
Leo Burnett’s Ahmad Abu Zannad and Sally Ballout say a process of ‘destruction and exploration’ can help leverage a brand’s purpose
Sex, Space And Saudi Arabia
JWT has released its latest trends report for the MENA region. We highlight seven areas to watch
New Top Team At Impact BBDO As Paul Shearer Becomes CCO
Impact BBDO Dubai has confirmed that Paul Shearer will be joining the agency as chief creative officer from February 1, 2018. Shearer, who was previously group chief creative officer at Memac Ogilvy, is recognised as one of the best creatives globally.
New News Feed
Facebook’s changes are the first major shift in social media this year, writes Augustus’s Richard Fitzgerald
Moving From 'How Many?' To 'why?'
AT THE CORE of communications work is the objective of driving individuals to action. With audience attention increasingly fractured across multiple channels, communicators are faced with a daunting task: they must find their audiences and quickly connect with them in ways that compel them to take action. The right measurement strategy can help communicators identify what specific factors motivate an audience to act, increasing the success rate of a programme.
Making The Most Of Media Intelligence
Constant monitoring and reacting to data are key to making the most of modern channels, writes BPG Cohn & Wolfe’s Hameed Yousuf.
Marketers Should Be Aiming for 'Return on Emotions' Rather Than Simply Return on Investment, Says Serviceplan's Moe Jawhar
Don't Just Collect Data, Connect Data
With a purely digital research solution in the MENA region, youGov CEO Stephan Shakespeare unveils the reasons why online research is leading the transformation of market research in the Arab world
BBDO's Dani Richa Named Dubai Lynx Advertising Person Of The Year
Dubai Lynx International Festival of Creativity has announced Dani Richa, chairman and CEO of BBDO Middle East, Africa and Pakistan, as this year’s Advertising Person of the Year.
Three Things Advertisers Can Learn From Star Wars
Technology: get it right, you can make a blockbuster; get it wrong, and it becomes a distraction.
Why The Industry Needs To Stop Thinking About Customers And Start Thinking About Humans
A year after Karmarama sold to Accenture, the agency’s strategy chief urges advertisers to deliver brand experiences that are more likely to be appreciated and acted upon.
Struggling To Adapt
Most marketers believe media agencies have not taken to programmatic.
Publicis India Merges Solution Arm With Arc Worldwide
Publicis Communications India has merged its in-house technology-enabled experiential arm, Solutions, with its brand activation and experiential shopper agency, Arc Worldwide.
Lego Awards Its Global Media Remit To Initiative
Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business.
Despite a boom in healthcare in the UAE, there has not been much focus on emergency medical technicians, especially among the local community. A campaign for national Ambulance is addressing that, writes Andy Phillips.