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A Recipe For Success
Joe Wicks has gone from boot-camp fitness instructor to bestselling entrepreneur almost overnight. The millennial heir to Jamie Oliver tells Gurjit Degun how he became a social media sensation quite by accident.
Cambridge Analytica Boss On Why He's No Bond Villain
As fears rise over the use in election campaigns of data mined from social media, Cambridge Analytica chief Alexander Nix seeks to distance the company from politics. Sonoo Singh reports.
Banham Completes Saeidi's JWT EXCO
The agency’s new ECD has followed its CEO from FP7 and promises to use passion to raise standards.
Social Norms
It’s time we started to set rates and rules for influencer campaigns.
Mobile: The Shopfront Of The Future
Always-on consumers are linking their phones to their purchases more than ever before.
Creativity Is King
Burger King is honoured as Cannes Lions’ Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach.
Cyberattacks: Who's To Blame?
The WannaCry worm is a timely reminder that we need to get to grips with ransomware and, crucially, know how it can be stopped.
Money For Nothing And Clicks For Free
There are many positive examples of the something-for-nothing economy
FP7/MENA Wins Creative Duties For Landmark's Babyshop Brand
Babyshop, the Middle East’s leading children’s retailer, has announced a strategic partnership with Middle East Communications Network agency FP7/MENA Dubai, effective immediately.
Tex messages
Matt Butterworth examines some of the learnings he took away from this year’s sxsW tech conference.
Up Next
The founders of UAE radio station Dance FM tell Austyn Allison about their plans to expand over FM and digital.
Cubs to Lions
The young winners of two UAE competitions will be heading to the world’s biggest advertising festival.
Ramsey Naja - Go Ahead and Jump
Go ahead and Jump
Awards: Vive La Difference
Why The World Still Needs Ted
With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.
Make the Most Out of Your Mobile Branding Budget
InSkin Media’s Toby Daniell outlines in six steps how to optimise mobile branding campaigns.
We Should Not Have Been Allowed To Have That Much Fun
Top tip Impact BBDO was agency and network of the year at the Lynx, but there were plenty of surprises elsewhere, writes Austyn Allison.
Publicis India Merges Solution Arm With Arc Worldwide
Publicis Communications India has merged its in-house technology-enabled experiential arm, Solutions, with its brand activation and experiential shopper agency, Arc Worldwide.
Lego Awards Its Global Media Remit To Initiative
Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business.
Emergency Treatment
Despite a boom in healthcare in the UAE, there has not been much focus on emergency medical technicians, especially among the local community. A campaign for national Ambulance is addressing that, writes Andy Phillips.
Being Unreasonable In Four Easy Steps
Nothing will ever change unless you’re prepared to be a bit more unreasonable, says Ogilvy & Mather’s creative chief.
Three Things Advertisers Can Learn From Star Wars
Technology: get it right, you can make a blockbuster; get it wrong, and it becomes a distraction.
Why The Industry Needs To Stop Thinking About Customers And Start Thinking About Humans
A year after Karmarama sold to Accenture, the agency’s strategy chief urges advertisers to deliver brand experiences that are more likely to be appreciated and acted upon.
Sheikh Sultan: Communication Is Crucial To Delivering Change
On March 22-23, Sharjah will host the International Government Communication Forum. Speakers will include Horst Köhler, former president of Germany and managing director of the IMF, and Al Gore, the former vice-president of the US.
The Right Stuff
It is a topic that has long been seen as dull and distasteful, says Alex Malouf, but ethics is becoming more and more important.
Behind Every Masterpiece There Lies A Good Brief
Michelangelo wasn’t asked to add a lick of paint to the Sistine Chapel and to fill in the cracks.
Home Grown
Kantar Millward Brown’s Piotr Chodakowski examines what Saudi brands are doing to reach a newly published top 20 ranking.
All Change
BPG Group CEO Avi Bhojani tells Austyn Allison how he is repositioning the company to embrace evolution and remain relevant.
Originality Is Overrated
Breaking new ground might not be the best route to success, Derek Thompson tells Kate Magee.
An Alternative View of Alternative Facts
All facts are essentially ‘alternative’ – this should force us all to scrutinise more.