CATEGORIES

A Recipe For Success
Campaign Middle East

A Recipe For Success

Joe Wicks has gone from boot-camp fitness instructor to bestselling entrepreneur almost overnight. The millennial heir to Jamie Oliver tells Gurjit Degun how he became a social media sensation quite by accident.

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5 mins  |
June 11, 2017
Cambridge Analytica Boss On Why He's No Bond Villain
Campaign Middle East

Cambridge Analytica Boss On Why He's No Bond Villain

As fears rise over the use in election campaigns of data mined from social media, Cambridge Analytica chief Alexander Nix seeks to distance the company from politics. Sonoo Singh reports.

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3 mins  |
June 11, 2017
Banham Completes Saeidi's JWT EXCO
Campaign Middle East

Banham Completes Saeidi's JWT EXCO

The agency’s new ECD has followed its CEO from FP7 and promises to use passion to raise standards.

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4 mins  |
March 11, 2018
Social Norms
Campaign Middle East

Social Norms

It’s time we started to set rates and rules for influencer campaigns.

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3 mins  |
June 25, 2017
Mobile: The Shopfront Of The Future
Campaign Middle East

Mobile: The Shopfront Of The Future

Always-on consumers are linking their phones to their purchases more than ever before.

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3 mins  |
June 25, 2017
Creativity Is King
Campaign Middle East

Creativity Is King

Burger King is honoured as Cannes Lions’ Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach.

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4 mins  |
June 25, 2017
Cyberattacks: Who's To Blame?
Campaign Middle East

Cyberattacks: Who's To Blame?

The WannaCry worm is a timely reminder that we need to get to grips with ransomware and, crucially, know how it can be stopped.

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3 mins  |
June 25, 2017
Money For Nothing And Clicks For Free
Campaign Middle East

Money For Nothing And Clicks For Free

There are many positive examples of the something-for-nothing economy

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3 mins  |
June 25, 2017
FP7/MENA Wins Creative Duties For Landmark's Babyshop Brand
Campaign Middle East

FP7/MENA Wins Creative Duties For Landmark's Babyshop Brand

Babyshop, the Middle East’s leading children’s retailer, has announced a strategic partnership with Middle East Communications Network agency FP7/MENA Dubai, effective immediately.

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1 min  |
February 11, 2018
Tex messages
Campaign Middle East

Tex messages

Matt Butterworth examines some of the learnings he took away from this year’s sxsW tech conference.

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4 mins  |
May 14, 2017
Up Next
Campaign Middle East

Up Next

The founders of UAE radio station Dance FM tell Austyn Allison about their plans to expand over FM and digital.

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4 mins  |
May 14, 2017
Cubs to Lions
Campaign Middle East

Cubs to Lions

The young winners of two UAE competitions will be heading to the world’s biggest advertising festival.

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2 mins  |
May 14, 2017
Ramsey Naja - Go Ahead and Jump
Campaign Middle East

Ramsey Naja - Go Ahead and Jump

Go ahead and Jump

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2 mins  |
May 14, 2017
Awards: Vive La Difference
Campaign Middle East

Awards: Vive La Difference

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2 mins  |
May 14, 2017
Why The World Still Needs Ted
Campaign Middle East

Why The World Still Needs Ted

With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.

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3 mins  |
May 14, 2017
Make the Most Out of Your Mobile Branding Budget
Campaign Middle East

Make the Most Out of Your Mobile Branding Budget

InSkin Media’s Toby Daniell outlines in six steps how to optimise mobile branding campaigns.

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5 mins  |
February 19, 2017
We Should Not Have Been Allowed To Have That Much Fun
Campaign Middle East

We Should Not Have Been Allowed To Have That Much Fun

Top tip Impact BBDO was agency and network of the year at the Lynx, but there were plenty of surprises elsewhere, writes Austyn Allison.

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6 mins  |
March 19, 2017
Publicis India Merges Solution Arm With Arc Worldwide
Campaign Middle East

Publicis India Merges Solution Arm With Arc Worldwide

Publicis Communications India has merged its in-house technology-enabled experiential arm, Solutions, with its brand activation and experiential shopper agency, Arc Worldwide.

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2 mins  |
December 3, 2017
Campaign Middle East

Lego Awards Its Global Media Remit To Initiative

Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. 

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1 min  |
December 3, 2017
Emergency Treatment
Campaign Middle East

Emergency Treatment

Despite a boom in healthcare in the UAE, there has not been much focus on emergency medical technicians, especially among the local community. A campaign for national Ambulance is addressing that, writes Andy Phillips.

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3 mins  |
December 3, 2017
Being Unreasonable In Four Easy Steps
Campaign Middle East

Being Unreasonable In Four Easy Steps

Nothing will ever change unless you’re prepared to be a bit more unreasonable, says Ogilvy & Mather’s creative chief.

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3 mins  |
December 3, 2017
Three Things Advertisers Can Learn From Star Wars
Campaign Middle East

Three Things Advertisers Can Learn From Star Wars

Technology: get it right, you can make a blockbuster; get it wrong, and it becomes a distraction.

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4 mins  |
December 3, 2017
Why The Industry Needs To Stop Thinking About Customers And Start Thinking About Humans
Campaign Middle East

Why The Industry Needs To Stop Thinking About Customers And Start Thinking About Humans

A year after Karmarama sold to Accenture, the agency’s strategy chief urges advertisers to deliver brand experiences that are more likely to be appreciated and acted upon.

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3 mins  |
December 3, 2017
Sheikh Sultan: Communication Is Crucial To Delivering Change
Campaign Middle East

Sheikh Sultan: Communication Is Crucial To Delivering Change

On March 22-23, Sharjah will host the International Government Communication Forum. Speakers will include Horst Köhler, former president of Germany and managing director of the IMF, and Al Gore, the former vice-president of the US.

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1 min  |
March 19, 2017
The Right Stuff
Campaign Middle East

The Right Stuff

It is a topic that has long been seen as dull and distasteful, says Alex Malouf, but ethics is becoming more and more important.

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2 mins  |
March 19, 2017
Behind Every Masterpiece There Lies A Good Brief
Campaign Middle East

Behind Every Masterpiece There Lies A Good Brief

Michelangelo wasn’t asked to add a lick of paint to the Sistine Chapel and to fill in the cracks.

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3 mins  |
March 19, 2017
Home Grown
Campaign Middle East

Home Grown

Kantar Millward Brown’s Piotr Chodakowski examines what Saudi brands are doing to reach a newly published top 20 ranking.

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5 mins  |
May 14, 2017
All Change
Campaign Middle East

All Change

BPG Group CEO Avi Bhojani tells Austyn Allison how he is repositioning the company to embrace evolution and remain relevant.

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6 mins  |
May 14, 2017
Originality Is Overrated
Campaign Middle East

Originality Is Overrated

Breaking new ground might not be the best route to success, Derek Thompson tells Kate Magee.

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4 mins  |
May 14, 2017
An Alternative View of Alternative Facts
Campaign Middle East

An Alternative View of Alternative Facts

All facts are essentially ‘alternative’ – this should force us all to scrutinise more.

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3 mins  |
May 14, 2017