King Of The Castle

Dubai Lynx Advertising Person of the Year Pierre Choueiri tells Austyn Allison it is vital to stay up to speed as the region’s media market mutates and matures.

For Goodness Sake

Steve Vranakis of Google’s Creative Lab tells Austyn Allison how creatives can make “a dent in the universe”.

WPP Merges Its Burson-Marsteller And Cohn & Wolfe PR Agencies

Communications company holding group WPP is to merge two of its PR agencies, Burson-Marsteller and Cohn & Wolfe. The new firm will be called Burson Cohn & Wolfe.

Chadi Farhat Becomes OMG's New Chief Investment Officer

The regional executive director of investments at the media services division of Omnicom Media Group MENA, Chadi Farhat, has been promoted to the position of chief investment officer.

Seven Media And Brazen Lead PRCA Winners List

The PRCA MENA Awards 2018 celebrated the best individuals, teams, and campaigns from the PR and communications industry from across the region.

Fame Through Consistency

The Dubai Lynx Advertising Person of the Year is no stranger to awards, but BBDO boss Dani Richa tells Austyn Allison why everything stems from the best talent creating work that works for the right clients.

A Taste Of Caviar

Local Insights To World Class Creative

Big Data Is Blind Faith

In 1952, the Boston Symphony Orchestra was worried about falling standards due to nepotism. They thought conductors were choosing their own students over the best musicians.

How The UK Is Leading In Advertising Technologies Of The Future

British creatives are re-engaging audiences through technology innovation in advertising

Follow The Money

The best way to tackle fake news is to hit the people circulating it in their wallets, writes Starcom’s Joubran Abdulkhalek

Clear Signal

Advertising and brand-building can save us from economic collapse, writes Leo Burnett’s Ahmad Abu Zannad

Listen Up

Sony Music’s new survey splits the region’s music fans into tightly defined categories. Austyn Allison sounds out the subsets.

The New Saudi Stereotype

Daniah Al Aoudah says it is time to redefine how we see the kingdom’s women.

“Magazines Are A Medium Of Illusion That Bedazzles Advertisers, Readers And Their Staff All At The Same Time”

Nicholas Coleridge, who is retiring as managing director of Condé Nast Britain after 26 years, has made it his duty to turn up to everything – awards, parties, launches – in pursuit of his titles’ interests, naturally. Here he reflects on a glamorous career in the Xanadu of glossy magazines.

Cicero & Bernay Launches "See & Be"Influencer Programme

With the launch of its new ‘See & Be’ programme, Cicero & Bernay Public Relations (C&B) has begun to offer a full suite of strategic influencer communication services.

Thriving In The Age Of The Unreasonable Consumer

Grey’s new CEO Nadim Khoury says shifting from products and brands to experience and identity is essential.

The Times They Are A Changing

With a new senior vice-president, Ravi Raman, the UAE’s oldest newspaper Khaleej Times is making grand plans to change and expand, writes Austyn Allison.

Marketing In An Era Of Selfishness

M&C Saatchi market research agency The Source conducted a global study exploring the views, attitudes and behaviours of the post-millennial generation. Moray MacLennan shares the key findings from Risk, Realism and Ritalin.

Why Brands Need Agencies

Pepsi’s recent ad debacle laid bare the one key element missing from any in-house creative department.

From All Sides

Using a multiple-platform strategy to stream video advertising can produce results greater than the sum of its parts,

Who's Telling The Story?

At the Narrative Summit in Cairo, nation branding was top of the agenda,

Radio Stations Announce Shows Ahead Of Survey

UAE radio station Channel 4 FM has appointed a presenter younger than itself, while Radio 4 looks to celebrate local heroes as the country prepares for listener measurement.

Differential Geometry

WPP’s activation and shopper agency has a new look and feel. Austyn Allison finds out why

Initiative Wins Multi-Million-dollar Regional Coty Media Account

Campaign has learned that after a two-month pitch process, Middle East Communications Network agency Initiative Middle East has won GCC media duties for one one of the region’s bigger clients: US beauty company Coty. Dentsu Aegis Network’s Vizeum has won the media contract for Iran. 

Maxus Merger May Not Happen In Region, Says MEC COO

MEC and Maxus may remain separate brands in the MENA region, says Alistair Aird, global chief operating officer of MEC. 

Under The Bonnet Of Car Shopping

It’s easy, quick and painless to start shopping for a new car online. So why does it go so wrong at the next step?

Twitter's New Architect

Global group creative director Jayanta Jenkins tells Austyn Allison that agencies needn’t be afraid of having a creative lead on the client side, but should embrace the chance for better collaboration

To Marry Or Live Together?

Active’s Louay Al-Samarrai explains why his agency has fi nally decided to settle down with a permanent partner.

Catching Cats

Entering great work is a given when trying to win a Lynx, a Lion or any other award in adland, but how do you give your campaign the best chance at reaching the top? Austyn Allison investigates.

Big Plans

Zee Entertainment CEO Mukund Cairae tells Austyn Allison about the network’s foray into radio in the UAE.