Business
Campaign Middle East
SHOWCASING THE BEST GLOBAL Campaigns
The 70th edition of the Cannes Lions International Festival of Creativity saw a number of firsts. It also saw a lot more campaigns using artificial intelligence (AI). And a handful of them scooped top honours at this year's awards. As always, social causes domninated the main winners, covering topics such as climate change and domestic abuse.
7 min |
Issue 317
Campaign Middle East
Maxus-MEC Merger Will Take "Many Months"In Middle East
Group M is merging the global operations and teams of its agencies MEC and Maxus into a new agency.
1 min |
June 11, 2017
Campaign Middle East
Digital Republic Wins RAK TDA Digital Brief
Digital Republic linked by Isobar, the Dentsu Aegis Network digital creative agency based in Cairo and Dubai, has been awarded the digital creative, strategy and social media activation duties for Ras Al Khaimah Tourism Development Authority (RAK TDA).
1 min |
June 11, 2017
Campaign Middle East
Back To The Future
History has taught us to expect some regressive steps from the latest technologies before a quantum leap.
3 min |
June 11, 2017
Campaign Middle East
A Recipe For Success
Joe Wicks has gone from boot-camp fitness instructor to bestselling entrepreneur almost overnight. The millennial heir to Jamie Oliver tells Gurjit Degun how he became a social media sensation quite by accident.
5 min |
June 11, 2017
Campaign Middle East
Cambridge Analytica Boss On Why He's No Bond Villain
As fears rise over the use in election campaigns of data mined from social media, Cambridge Analytica chief Alexander Nix seeks to distance the company from politics. Sonoo Singh reports.
3 min |
June 11, 2017
Campaign Middle East
Banham Completes Saeidi's JWT EXCO
The agency’s new ECD has followed its CEO from FP7 and promises to use passion to raise standards.
4 min |
March 11, 2018
Campaign Middle East
Social Norms
It’s time we started to set rates and rules for influencer campaigns.
3 min |
June 25, 2017
Campaign Middle East
Mobile: The Shopfront Of The Future
Always-on consumers are linking their phones to their purchases more than ever before.
3 min |
June 25, 2017
Campaign Middle East
Creativity Is King
Burger King is honoured as Cannes Lions’ Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach.
4 min |
June 25, 2017
Campaign Middle East
Cyberattacks: Who's To Blame?
The WannaCry worm is a timely reminder that we need to get to grips with ransomware and, crucially, know how it can be stopped.
3 min |
June 25, 2017
Campaign Middle East
Money For Nothing And Clicks For Free
There are many positive examples of the something-for-nothing economy
3 min |
June 25, 2017
Campaign Middle East
FP7/MENA Wins Creative Duties For Landmark's Babyshop Brand
Babyshop, the Middle East’s leading children’s retailer, has announced a strategic partnership with Middle East Communications Network agency FP7/MENA Dubai, effective immediately.
1 min |
February 11, 2018
Campaign Middle East
Tex messages
Matt Butterworth examines some of the learnings he took away from this year’s sxsW tech conference.
4 min |
May 14, 2017
Campaign Middle East
Up Next
The founders of UAE radio station Dance FM tell Austyn Allison about their plans to expand over FM and digital.
4 min |
May 14, 2017
Campaign Middle East
Cubs to Lions
The young winners of two UAE competitions will be heading to the world’s biggest advertising festival.
2 min |
May 14, 2017
Campaign Middle East
Ramsey Naja - Go Ahead and Jump
Go ahead and Jump
2 min |
May 14, 2017
Campaign Middle East
Awards: Vive La Difference
2 min |
May 14, 2017
Campaign Middle East
Why The World Still Needs Ted
With facts, knowledge and expertise now under threat, this gathering of brilliant minds is more valuable than ever, Kevin Chesters writes from Vancouver.
3 min |
May 14, 2017
Campaign Middle East
Make the Most Out of Your Mobile Branding Budget
InSkin Media’s Toby Daniell outlines in six steps how to optimise mobile branding campaigns.
5 min |
February 19, 2017
Campaign Middle East
We Should Not Have Been Allowed To Have That Much Fun
Top tip Impact BBDO was agency and network of the year at the Lynx, but there were plenty of surprises elsewhere, writes Austyn Allison.
6 min |
March 19, 2017
Campaign Middle East
Mum's The Word
The communications industry makes it hard for mothers to come back to work after having babies. This isn’t just bad for women, it’s holding back our business too, writes Helen McGuire.
5 min |
April 02, 2017
Campaign Middle East
Looking Up
Leo Burnett’s Ahmad Abu Zannad argues that purposeful advertising can benefit the whole human race
3 min |
November 5, 2017
Campaign Middle East
Hope Is Not A Strategy
Times are changing and the industry cannot resign itself to fate. It must learn to be less precious and speed up, writes Memac Ogilvy’s Paul Shearer
4 min |
November 5, 2017
Campaign Middle East
18 12 For '18
Disruption, digital duo and data: the Ds transforming our industry
8 min |
November 5, 2017
Campaign Middle East
Guaranteed Returns
David Goddard, BBC Advertising’s global head of programmatic, tells Austyn Allison how new technology is helping premium sites win the trust of users and advertisers alike
6 min |
November 5, 2017
Campaign Middle East
Good Health
Healthcare communication, the newest category at Dubai Lynx, can fix real-world problems, writes festival director Thea Skelton
3 min |
November 5, 2017
Campaign Middle East
Thinking Inside The Box
Brands are recognising the power of immersive art to create worlds that bring their products to life while entertaining consumers in engaging and provoking spaces, writes Immersive Art Gallery’s Grant Dudson
3 min |
November 5, 2017
Campaign Middle East
Burn Your Ipad - [2017 Is The Year Of Voice ]
But beware: voice-activated tech could cause headaches for brands.
2 min |
March 2017
Campaign Middle East
New Top Team At Impact BBDO As Paul Shearer Becomes CCO
Impact BBDO Dubai has confirmed that Paul Shearer will be joining the agency as chief creative officer from February 1, 2018. Shearer, who was previously group chief creative officer at Memac Ogilvy, is recognised as one of the best creatives globally.
1 min |