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Campaign India Magazine - October 5,2012

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In this issue

In this issue, Fiat's Enrico Atanasio discusses how the Italian car maker will address the Indian market this time around, while ICC’s Jon Long speaks of how the body will attempt to grow all three forms of the game, and in more markets. We profile Madison Media’s new CEO Gautam Kiyawat, who is keen to empower people at the agency, to start with. Elsewhere, Mogae Group’s Sandeep Goyal explains why he believes Japanese brands will reinvent themselves and bounce back. We seek perspective from Russell Davies on Apple’s iOs Maps disaster, provide a snapshot of the IRS Q2 2012, and discuss if the ad industry is equipped to handle HR challenges - leaked letters included

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country