Campaign India Magazine - October 30 2015

In this issue

The 30 October issue sees ITSA's Emmanuel Upputuru speak on craft being under threat from effectiveness, and the next phase of growth for the challenger. We caught up with lingerie e-tail brand Zivame's Richa Kar, on the category finding its space online, winning women over, and not asking the consumer to ‘buy…buy…buy…’. We invited stakeholders to reflect on whether agencies are equipped to handle the coming content demand, amidst competition from media owners and comedy groups, among others. Prasanth Kumar of Mindshare looks back on the agency’s growth in the current year and vision for the future. Elsewhere, we dissect print media's relationship with nudes, as Playboy gets set to do away with its famous bunnies. A feature from the UK on ad-blocking, an ode to the spirit of giving this festive season, and our viewpoint on media audits in the wake of ASA investigations in the USA, round up this issue.