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Campaign India Magazine - March 4 2016

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In this issue

In this issue focused on gender sensitivity, we decode the state of portrayal of women in advertising today. The issue also celebrates work that struck a sensitive chord in 2015. Elsewhere, we analyse the Indian consumer and whether they are more accommodating of compromised portrayal of women, than peers in 'mature' markets. We also have the complete list of winners from the Southern and Western regions at the Laadli Media & Advertising Awards for Gender Sensitivity. Further, we speak with Rediffusion Y&R's Pranav Harihar Sharma about getting the agency back into the reckoning, the 'Brave and Beautiful' campaign and more... Besides capturing reactions of digital practitioners on Facebook 'Reactions', we also ponder on how rural TV ratings will change media plans.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country