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Campaign India Magazine - November 27 2015

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In this issue

In this issue, Kedar Teny of Hardcastle Restaurants (McDonald's West and South), tells us that the brand is looking to get people to spend more time with it, as share of wallet will follow. 1pointsize's Anantha Narayan reveals a life beyond advertising, while still creating brands -- and products. Rediffusion's CSO Navonil Chatterjee opens up on his mandate, and why talk of a takeover angered him. Ahead of the first day-night Test match in Australia, we ask adland whether Test cricket can rise to its glory days. Also, there's the best of Diwali ads in India, alongside the best of Christmas globally.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country