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Campaign India Magazine - January 08 2016

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In this issue

In this, the first issue of the 2016, adlanders tell us what will they remember 2015 by, and what the one big development they expect to see this year is. From a new TV measurement to a 'tectonic shift' in the approach to digital, a lot has happened. And the industry tells us to expect more. In the Live Issue section we find out whether mobile web ad spend has kept pace with projections. M&C Saatchi February's Nirmal Pulickal tells us about his advertising journey, the 'industry in-flux' and the glory of awards. Elsewhere,, Mullen Lintas Group's Joseph George recommends more than one position for Brandsutra 2.0, to tackle the crisis of consistency.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country