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Campaign India Magazine - May 15 2015
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In this issue
In this issue, we see Indigo Consulting's Harshad Hardikar and Puma's IssacJohn discuss the pros and cons of real time intervention. Stakeholders debate whether PR agencies should handle paid content and whether there are competency and ethics issues for those that do. Santosh Iyer from Mercedes Benz reflects on the brand's market-leading last quarter of sales and why the brand has steered clear of an ambassador. Srinivasan K Swamy and Ramesh Narayan -- the 'IAA Champions' -- speak to us on the recognition and relevance of the body's initiatives, the next generation of IAA and more. Jack in the Box's Ashish Patkar speaks about his transition from mainline to digital, and why he wants to stick with the medium. The issue also sees a case being made about the continued relevance of desktop as against a mobile-only e-Com ecosystem. Laadli, PopulationFirst's campaign, celebrates its tenth anniversary -- we look back at what it has achieved over the years. Read on.
Campaign India Magazine Description:
Publisher: Haymarket-Media-India-Private-Limited
Category: Business
Language: English
Frequency: Fortnightly
In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.
Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country
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