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Campaign India Magazine - February 20 2015

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In this issue

This issue sees Nisha Narayanan of Red FM talking about her journey, challenges for FM radio and the way forward. We explore if the Indian national carrier, Air India, can rise with the help of a new identity. Ramesh Narayan, Canco Advertising and Harish Bijoor, Harish Bijoor Consults debate whether CSR is differentiated enough to be an advantage. We speak with Rahul Nangia, L&K Saatchi & Saatchi about having faith in clients, need for adlanders to be more supportive of each other and his time as a ‘militant’ creative at Grey. Issac John, Puma India on the brand's growth and its digital moves. We also see James Hilton, AKQA on the need for agencies to nurture creative polymaths. Lindsay Pattison, Maxus, shares lessons from attending the World Economic Forum’s annual gathering for the first time. Read on.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country