Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$149.99

$74.99/Year

Try GOLD - Free

Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$NaN

$NaN/Year

Hurry, Limited Period Offer!

Hours

minutes

seconds

Campaign India Magazine - November 13 2015

Go Unlimited with Magzter GOLD

Read Campaign India along with 10,000+ other magazines & newspapers with just one subscription

View Catalog

1 Month

$14.99

1 Year $149.99

$74.99

$6/month

Save 50%
Hurry, Offer Ends in 2 Days

Too Good To End! SALE Extended For

09 Hours

52 Mins

16 Secs

(OR)

Subscribe only to Campaign India

Gift Campaign India

Cancel Anytime.

(No Commitments) ⓘ

If you are not happy with the subscription, you can email us at help@magzter.com within 7 days of subscription start date for a full refund. No questions asked - Promise! (Note: Not applicable for single issue purchases)

Digital Subscription

Instant Access ⓘ

Subscribe now to instantly start reading on the Magzter website, iOS, Android, and Amazon apps.

Verified Secure

payment ⓘ

Magzter is a verified Stripe merchant.

In this issue

Campaign India’s 13 November issue saw us analysing whether more than just ‘disrepute to the game’ led to Pepsi ending its sponsorship of the Indian Premier League. We look at how brands are taking up social polls as Twitter creates a buzz. Sanjay Trehan, HT Media, speaks about the company’s bullishness on digital, its converged newsroom, and 'Brand Studio'. Elsewhere, Sudip Ghose of VIP Industries and Jitender Dabas from McCann Erickson discuss if and how the Lionel Messi association can help Tata cars' perception. Jagdish Acharya, Cut the Crap, opens up on his journey from product management to creative, the few strategic steps between, and the start-up wave. Sanjiv Pandey, Subway India and Sri Lanka, reflects on what it’s like to run a franchise-based QSR, an the evolving landscape for one in India. Meantime, James Murphy of Adam & Eve/DDB tells us how to be a creative agency CEO. Read on.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country