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Campaign India Magazine - March 20 2015

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Campaign India

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In this issue

This issue sees Grey’s Tor Myhren and Malvika Mehra speak about the importance of retaining creative talent in the digital age, their growing healthcare vertical and more. TBWA’s Troy Ruhanen explains his plans for the network, which has been making headlines for reasons good and bad. Vikram Pandey, Leo Burnett, on how a bad ad can do more harm than a scam ad, awards, his Maggi-inspired CV and more. We take a look at the introduction of award categories for responsible communication. Additionally, adland dwells upon the impact of #IndiasDaughter on advertising in the country. Ashok Lalla, Infosys, and Lloyd Mathias, HP, reflect on the real winners of Internet.org. Read on.

Campaign India Magazine Description:

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country

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