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Campaign India Magazine - April 3 2015

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In this issue

In this issue, we get Dentsu’s Rohit Ohri and Perfetti’s Nikhil Sharma to discuss whether ad agencies are ready for the future. Ramanuj Shastry of Infectious opens up in our Close Up segment. O&M’s Kawal Shoor speaks about his new mandate as national planning director. Vikran Sabherwal of MTR Foods shares category plans and the company’s India focus. We also look at brands getting in to using third party applications. Elsewhere, BBDO’s David Lubars reflects on the ‘next frontier’ for advertising. McCann’s Suzzanne Powers explains findings from 'The Truth About Global Brands' study, before we quiz her on the evolution of planning and future of planners. Lowe’s Jose Sokoloff elaborates on moving ‘from what we do’ to ‘what we do it for’, in another exclusive interview. Read on.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country