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Campaign India Magazine - January 9 2015

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In this issue

The new year’s first issue sees Helen Edwards, PassionBrand sharing the 2015 detox plan that marketers need to follow. Suresh Menon, MD South Asia, Samsonite on the evolution of luggage brands, the new consumer, an omni-channel focus and more. We analyse Youtube’s recent offline viewing offering, which allows download of videos for a limited time period. Next, we see, Kotak’s Karthi Marshan and Ashok Lalla, Infosys share views on whether social media is empowering brands more than consumers today. A look back at creatives and marketers in 2014 and what they had to say about awards, digital, client-agency partnership, company initiatives, the importance of advertising and more. Read on…

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country