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Campaign India Magazine - December 26 2014

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In this issue

This issue sees Joseph George of Lowe Lintas and Partners list out 20 things that shaped the last 10 years in India. Anil S Nair of L&K Saatchi & Saatchi, and Srinivasan K Swamy of RK Swamy BBDO, discuss whether hiring from outside is viable for adland. We focus on Arthur Sadoun and his journey if he were to be Maurice Lévy's successor. Anand Subramanian of Ola Cabs opens up on the evolution of the four-year brand. We find out Adland's learnings from 2014 and expectations from 2015. ESPN's Ramesh Kumar explains how the second screen of cricket viewership is changing. Elsewhere, experts discuss whether brand Uber can ride back to its heyday. Read on.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country