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Campaign India Magazine - December 12 2014

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In this issue

In this issue of Campaign India, Diageo India's Bhavesh Somaya explains how consumers are looking at more and more customisation. We ask Shavon Barua and Anisha Motwani whether 2014 has been the year where the industry has turned a page when it comes to 'gender sensitive' ads. Terry Savage explains why there could be room for Lions Festivals to expand beyond its current set of regional festivals. Dilip Cherian and Tripti Lochan provide their diagnosis on the Uber fallout in India. We also have all the winners from the South Asia Agency of the Year awards 2014.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country