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Campaign India Magazine - September 7,2012

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In this issue

Agnello Dias says it's work that matters, days after Dentsu picked up 51 pc stake in Taproot he co-founded with Santosh Padhi. JK Ansell's Ranju Kumar Mohan talks about the brand Kama Sutra (KS) and how its deodorant business has overtaken the much older condom business within three years of launch. Talking about how Dentsu and Taproot are good for each other, ad veteran Ramesh Narayan says the timing is right for being entrepreneurs in advertising. We profile agency veteran Divya Radhakrishnan as she explores the other side of media business with Helio Media. In conversation with DDB's Amir Kassaei, we get his take on creativity in Asia ahead of Spikes 2012. We seek perspective from Omnicom Media Group's Barry Cupples, on the way forward post lifting of media curbs in Myanmar and more...

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country