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Campaign India Magazine - August 22, 2014

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In this issue

We dwell into programmatic buying and why it hasn’t taken off in India. Ten Ten Ten’s Ramesh Srivats and Adlabs Imagica’s Harjeet Chhabra reflect on whether India’s winners at CWG (and the like) can score with brands. As the agency clocks a series of wins, Carat India's Kartik Iyer takes us through the journey since 2008. DDB Mudra's Sambit Mohanty tells us about the Delhi mandate, challenges, and interests. We feature takeouts from the IAA Conversation between Sir Martin Sorrell and Arnab Goswami, and the discussion on ‘Corporate brand is the new product brand’ to mark Chlorophyll@15. The creator recounts six ads ‘that made Dave Trott’. Elsewhere, Tourism Australia's Nishant Kashikar tells us how Australia is moving from being an aspirational destination to the next destination. In the Independence Day fortnight, we salute some ads that struck a patriotic chord.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country