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Campaign India Magazine - July 25, 2014

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In this issue

We ponder over whether agencies should - and can - retain rights to creative work. Tata Global Beverages' Sushant Dash explains how the slowdown has fuelled premiumisation. Mindshare's Ravi Rao and Grey's Sunil Lulla reflect on news anchors becoming bigger audience magnets than the channels. Maxus' global CEO Vikram Sakhuja explains the agency's growth focus, success thus far, and reasons his move to NYC. We also decode business titles in Indian languages and the scope therein. Elsewhere, Sir John Hegarty's picks six ads that made BBH.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country