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Campaign India Magazine - July 11, 2014

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In this issue

We ask why advent of ad blocking software isn’t worrying Indian digital marketers. Should all agencies involved in a campaign should win metal? Lowe’s Subramanyeswar explains why planning is a ‘belief’ and not a function. Ogilvy’ Madhukar Sabnavis and Max Life’s Anisha Motwani reflect on whether brands are doing enough to target ‘baby boomers’. Perfetti’s Nikhil Sharma explains how its brands have become category leaders in sugar confectionery. We analyse whose stars are winning the FIFA World Cup 2014 ‘war’ between Nike and Adidas. Elsewhere, Tony Sarmiento from Havas Media Ortega Philippines tells us why he moved from a ‘creative’ to a ‘fully integrated media’ outfit. Is that the future?

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country