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Campaign India Magazine - June 13 2014

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In this issue

Can Indian brands do what Oreo did at Super Bowl? Or are marketers too risk-averse for real time marketing? Campaign India investigates. MEC’s Melanie Varley and T Gangadhar speak on the role of a CSO, and why the term ‘media agency’ has become redundant. Micromax’s Shubhodip Pal tells us more about the homegrown brand’s vision and ambition beyond the mobile screen. We explore what ‘war’ rooms being set up across agencies can do for brands. And finally, a whirlwind roundup of Goafest 2014.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country