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Campaign India Magazine - July 13,2012

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In this issue

‘Use the slowdown to set the house in order,’ says Nagesh Alai, AAAI president and ED at Draftfcb+Ulka Group, in this issue. Also get into the mind of Starcom’s CVL Srinivas, marking his memorable return to media. Before moving to a global role, Sameer Suneja walks us through 10 top-of-mind ads from Perfetti India during his 10 years here. We reached out to an Indian and int’l rep from BBDO, BBH, Euro RSCG, JWT, Leo Burnett and McCann, to explore different challenges in each market. Alongside regulars, read on for some ‘sound strategies’: ‘Jhingalala Boing, Wackaow Toing, Waku Doki Woosh!’

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country