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Campaign India Magazine - April 18, 2014

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In this issue

Thomas Cook India’s Abraham Alapatt explains why 2013 will probably be the holiday provider’s best year. In a Close Up session with Vikam ‘Tiger’ Gaikwad on his career, we also understand his vision for ‘Underdog’. Curry Nation’s Nagessh Pannaswami outlines the independent’s growth and ambition. Future Brands’ Santosh Desai and EY’s Pinaki Ranjan Mishra ponder over brick and mortar retailers taking on e-com players. We visit Ramesh Narayan’s five-year pursuit ‘Bhavishya Yaan’, working with municipality schools to reduce dropout rates. Under Live Issue, we ask if whether negative news hurts ‘news brands’ less today, given the spate of scandals.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country