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Campaign India Magazine - June 1, 2012

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In this issue

The 1 June issue of Campaign India puts the just concluded fifth edition of the Indian Premier League under the scanner. If ratings were below expectations, why were advertisers still banking on the property? Obviously, it was delivering RoI on some counts. Also, what role did the controversies play in keeping IPL top of mind? We also looked at post-match slots on English movie channels. Under Trendspot, we focused on celebrity webisodes, featuring the likes of Sourav Ganguly, Harsha Bhogle and Siddharth Mallya. Creativeland Asia turned five, and Campaign India tunes in to the agency, its cult

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country