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Campaign India Magazine - March 21 2014

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In this issue

Hyphen’s Prasanna Sankhe walks us through his colourful career, while Six’s Prasana Krishnan explains the channel strategy. Maxus’ Ajit Varghese, now Apac head, outlines plans. Muthoot’s Alexander George speaks on building the brand beyond gold loans. Technopak’s Arvind Singhal and Food Bazaar’s Devendra Chawla discuss if POS influence has reduced with digital savvy. ‘Shares’ and ‘Likes’ have become measures of campaign success: but are creatives are thinking ‘digital first’? Should they? Pablo Del Campo, Saatchis’ first worldwide CD in five years, lays out his vision. FCB\'s worldwide CEO Carter Murray explains how India could boost globally aligned business.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country