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Campaign India Magazine - February 21, 2014

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In this issue

In this issue, catch the shortlists for the Campaign for Dignity Awards and read what jury has to say about the entries. Olx’s Amarjit Singh tells us why and till when OLX would be in customer acquisition - and hence marketing - mode. Madison BMB’s Raj Nair talks about his advertising journey, why awards are required, his learnings and more. Elsewhere, Dentsu Digital’s Glen Ireland and Puma’s Rajiv Mehta lend perspective on whether marketers have gone past the love for ‘likes’ in their social media marketing journeys.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country