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Campaign India Magazine - January 24, 2014

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In this issue

Meet Anooj Kapoor, the versatile head of SAB TV, who visualised comedy as a genre before it \'arrived\'. Cartwheel’s D Ramakrishna explains his ‘rule-less’ agency and its creative culture. Data-driven retail\'s poster boy, Shoppers Stop’s Vinay Bhatia, explains how the company is marrying social media and transaction data to boost sales. Chlorophyll’s Kiran Khalap and BBH’s Subhash Kamath air views on whether advertising reflects or creates ‘Tiger moms’. Also read Adlanders’ views on ‘Brand Aam Aadmi Party’ going national. Exclusive excerpts from the book ‘For God’s Sake: An Adman on the Business of Religion’ by Ambi Parameswaran, provides the icing.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country