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Campaign India Magazine - January 10 2014

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In this issue

Lowe Lintas and Partners’ Rajesh Ramaswamy shares his experience on switching from servicing to creative, Tanishq, awards and team work. Ad2c’s Madan Sanglikar makes his predictions for mobile advertising in 2014. Ten Ten Ten’s Ramesh Srivats us tells why the digital landscape remains alien to adland. MEC’s Zubin Tatna and Aditya Birla Group’s Ajay Kakar speak on the how media spends on TV will get impacted in 2014, with 10+2, growth of digital video and increased focus on RoI. We explore if digitisation has brought down carriage fees. And from the commercials featured on www.campaignindia.in in 2013, we present the 10 most viewed.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country