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Campaign India Magazine - December 27, 2013

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In this issue

Allied Media’s Shripad Kulkarni tells us about the strategic direction Percept group agency Allied Media is taking. Elsewhere, Geometry Global’s Vipul Salvi reflects on his journey from advertising to activation, challenges and learnings. Parag Milk Foods’ Mahesh Israni says the ‘Go’ brand in its portfolio will lead growth taking over from Gowardhan, for ‘The cheese people’. Can online shopping festivals make buyers stick? We asked Myntra.com’s Vikas Ahuja and Grey digital’s Sudhir Nair. We also explore if Indian language mags are better positioned than their English counterparts. Read all about Bitcoin. And also why we need another ‘Anna’ movement, this time for ‘consumer’ India.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country