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Campaign India Magazine - December 13 2013

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In this issue

Winners of the Campaign South Asia Agency of the Year Awards 2013 were announced in Mumbai on 9 December. This issue presents winners and citations. JWT’s Swati Bhattacharya reflects on her 22-year journey in advertising, work post motherhood and views on awards and scams. We engaged brand custodians and marketers to figure how one should spend in a slowdown. Grey’s Dheeraj Sinha and JK Ansell’s Ranju Kumar Mohan share their views on how effective ads that feature competition are. Elsewhere, Campaign UK’s Danny Rogers explains how client pressure in the form of ‘sign on bonuses’, among others, are putting independent spirit of agencies at stake.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country