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Campaign India Magazine - November 1, 2013

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In this issue

CEAT Tyres’ Nitish Baja and Prabhakar Tiwari talks on the brand’s challenges, role of advertising, and the road ahead. Draftfcb-Ulka\'s Vasudha Mishra ‘opens up’ on how Docomo kept her from moving to Singapore, and more. O&M\'s Piyush Pandey captures the rise – and coming rise – of Asian creatives. As we gear up for AdAsia 2013 in Vietnam, we give readers a brief on how the \'bidding\' process works. Madhukar Sabnavis and Santosh Desai think through on whether social media chatter influence the Indian voter. In an in-depth report, we analyse how agencies, globally, are devoting more time and resources to pursuing new business – and whether that’s prudent.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country