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Campaign India Magazine - October 18 2013

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In this issue

BBH CEO Gwyn Jones reflects on growth beyond the flagship London office, and the India journey. Havells India\'s Sunil Sikka speaks on evolution of the brand that also makes \'Wires that don\'t catch fire\'. In the Close-Up section, Cheil\'s Nima DT Namchu takes us through his two-decade-old advertising journey, and current priorities. We also ponder if \'sexual attraction\' is the best bet for deo brands? iContract’s Prashant Challapalli and United Breweries’ Samar Singh Sheikhawat share points of view on why brand videos aren’t ruling the viral waves. Also read all about 3D OOH installations, and a ‘farewell’ to cricket ‘God’ Sachin Tendulkar from Creatigies’ Navroze Dhondy.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country