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Campaign India Magazine - May 31, 2013

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In this issue

As IPL drew to a close, we look at first time advertisers, and reflect on the noise. In Close Up, we track TBWA’s Parixit Bhattacharya’s creative journey. Elsewhere, MSM’s Rohit Gupta and Indiacast’s Gaurav Gandhi speak on the mushrooming impact of digitisation. Going beyond the noise, we ask adland to define ‘proactive work’ and ‘scam’. From Portfolio Nights, adlanders ponder on talent issues and mentoring. In the countdown to Cannes 2013, Prasoon Joshi and Santosh Padhi reveal their predictions. And even as marketers believe that football is continuing to gain fans, we investigate if the gam

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country