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Campaign India Magazine - January 25, 2013

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In this issue

In this issue, Parag Desai from tea brand Wagh Bakri talks about the role of ad agencies in the company’s expansion into new markets. While some adlanders talk about the different means adopted by them to combat the much-despised ‘idea-block’, another feature throws light on iconic taglines and why they keep changing. We take a closer look at key campaigns by Grey’s Amit Akali over the years, besides opportunities and lessons in his advertising career so far. For the Live Issue section, we caught up with agency heads and marketers to understand whether Indian agencies are taking due diligence.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country