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Campaign India Magazine - January 11,2013

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In this issue

The first issue of 2013 featured Hover Automotive India’s Nitish Tipnis, on brand Nissan’s plans for India. We take a closer look at whether cost will be a bigger driver in choosing agency partners in 2013. We also spoke to ad men about an ad they wish they had done, and one they could have made better, from 2012. In conversation with Webchutney’s Sudesh Samaria, we chat up on his advertising career, and the agency’s big bet on the mobile. Elsewhere, Initiative’s Subhas Warrier writes on \"Why ‘Classics’, and not the ‘new’ and ‘improved\'\".

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country