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Campaign India Magazine - December 28, 2012

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In this issue

The last issue of 2012 houses the Campaign India Agency Report Card, giving a lowdown of 33 creative and 17 media agencies. With the world not ending on 22 December, we took a closer look at what brands did to levereage the Mayan \'doomsday\'. We delve into online shopping fests, even as Arif Ali of Loop Mobile makes the case for brand reputation, not equity, becoming the currency of today. We speak to Ashvini Hiran, COO, consumer products business, Tata Chemicals, on what has worked for Tata Salt over the years, and the brand\'s aspirations from here on.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country