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Campaign India Magazine - November 30 2012

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In this issue

With StrawberryFrog setting up shop in India, we spoke to founder Scott Goodson about his plans and the philosophy driving the movement marketing agency. We spoke with Anil Jayaraj of Pidilite industries to get his thoughts on the magic of Fevicol’s advertising, while Creatveland Asia’s Sajan Raj Kurup writes an open letter to Sir Martin Sorrell. Happy’s Kartik Iyer and Praveen Das talk about the five year journey of staying hungry and being happy. We profile Jai Lala of Mindshare, who talks about the missing fun quotient in advertising. Riding on the festive spirit.

Campaign India Magazine Description:

Publisher: Haymarket-Media-India-Private-Limited

Category: Business

Language: English

Frequency: Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.

The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country