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Retail Lighting: Setting The Right Tone With Technology
Visual Merchandising and Retail Design
|October 2019
VM&RD speaks to a few lighting manufacturers to get some perspectives on new lighting technologies, market trends and the future for retail lighting products and solutions. Read on as a few industry players share their take in the next few pages.
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According to a Capgemini report, a dynamically lit store setting can make 11% of people stop at the shop window during weekdays and up to 19% enter the store. Adding colours to certain areas of the store, can further help up to 15% more people enter the zone.
This story is from the October 2019 edition of Visual Merchandising and Retail Design.
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