Bridgestone India’s recently launched first concept store, Bridgestone Select + in Pune, is a digital led tyre buying and service space that engages, informs and sells. The company plans to roll out similar outlets in other metro cities including Delhi, Bangalore and Hyderabad by end of 2021.
Retail Objective
Tyres, despite being the most critical part contributing to better vehicle performance and safety of the vehicle on the road, continue to garner low involvement from consumers. With these concept stores, Bridgestone India aims to create higher engagement and informative experience for consumers as they avail tyre services in these stores, according to the company statement.
“As a global leader in sustainable mobility and advanced solutions, Bridgestone aims to provide higher value to our customers. With the Bridgestone Select + range of retail stores, we are pioneering to create an innovative retail experience, which allows our customers to make a more informed and engaged purchase decision. Through Bridgestone Select +, we are underlining the difference a superior tyre and tyre service can make,” said Parag Satpute, Managing Director, Bridgestone India.
This story is from the March 2021 edition of Visual Merchandising and Retail Design.
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This story is from the March 2021 edition of Visual Merchandising and Retail Design.
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