A rich narrative with diverse materiality - AURANGABAD
Visual Merchandising and Retail Design|March 2021
Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.
Mohit Manghani

Pehnawa is a three (G+2) storeys showroom that was completed in Aurangabad just as the strictures posed by the pandemic began to relax. Spread across a spacious 5,400square-foot area, with a triple-height entry, the showroom gave the architects enough room to explore a striking, eye-catching retail design replete with colours, textures and diverse materiality. The showroom has been designed by Portico Design Concepts.

“The design intent at Pehnawa was to be modern and contemporary but we’ve laced it with a bit of warmth. When we were handed over the ground + 2 site, the civil work was already over. Other than specifying how the different types of fashion wear would be segregated floorwise and the fact that the tables that would seat customers be white (to best set off the colours of the garments), the clients gave us a carte blanche where material usage and the overall look & feel were concerned,” says Shruti Tanwani, Principal Architect, Portico Design Concepts.

Narrative shaped by materials & textures

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