When design enables purchases in a hypermart - DELHI
Visual Merchandising and Retail Design|March 2021
Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.
Mohit Manghani

Spread across 6000 sq. ft, Kwality Bazaar is situated on the main road of Vishal Enclave at Rajouri Garden and Tilak Nagar, Delhi. Designed by Delhi-based Aatika Manzar, the store’s layout redefines the experience of visiting a hypermarket and meets the needs of its diverse customer base no matter where they are in their customer journey.

“With Kwality Bazaar, the client wanted us to create a proper shopping experience where customers would not only shop, but also enjoy the vibe of the space. The planning was done keeping in mind the customer movement. Our priority was to place the cash counter at the entry so that once the customer pays, they can directly leave, to prevent unwanted congestion. There was a lot of digital integration keeping the modern online user in mind,” says Aatika Manzar, Founder & Director – Aatika Manzar Designs.

Strategising shopper purchases

The floor layout and aisle planning has been done strategically to direct shoppers to high-priority products and drive impulse while maximising the sales opportunity for the store.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM VISUAL MERCHANDISING AND RETAIL DESIGNView All

The Curated Art Of Window Shopping-Delhi

The new AIS Window experience center in Delhi designed by Four Dimensions Retail Design redefines the whole experience of buying window solutions in an immersive spatial narrative that blends storytelling and cutting edge technology.

4 mins read
Visual Merchandising and Retail Design
March 2021

Retail @ Small Town India: Way To Go?

Even as markets get re-adjusted to a post-Covid reality and retail brands realign their business strategies to shifting market dynamics, India’s tier2-3-4…markets might just be what the retail economy needs to get back on growth track.

3 mins read
Visual Merchandising and Retail Design
March 2021

Where the police go to shop - RAJKOT

Designed by IKS ARCHITECTS, the Dhiraj Police Store in Rajkot, Gujarat, has been conceptualised to craft a unique retail experience. Located in an urban dense fabric on the ground floor of a commercial building near the old city, the government licensed store is designed to serve the police force and associated dignitaries.

3 mins read
Visual Merchandising and Retail Design
March 2021

For the love of Laminates… SURAT

The EightxFour Experience Centre by Shivshakti Laminates is an experience centre of a leading laminate and veneer retailer of Surat, created in an erstwhile textile manufacturing unit. Designed by Utopia Designs, the centre’s design focuses on effective display strategies, both tried-and-tested and new, within an industrial vocabulary.

3 mins read
Visual Merchandising and Retail Design
March 2021

Tyre retailing takes experiential route with Bridgestone Select +

Bridgestone India, one of the leading brands in the passenger car tyre segment, recently launched the country’s first concept store in Pune. Designed by LANDOR & FITCH, the store offers an educative tyre buying and service experience, while redefining the whole retail experience in the category .

2 mins read
Visual Merchandising and Retail Design
March 2021

When design enables purchases in a hypermart - DELHI

Departmental stores are spaces where the functional aspects take centre stage and design is more a matter of simply enabling product purchases. But Kwality Bazaar, Delhi, designed by Aatika Manzar, accentuates the incredibly important role design and aisle planning play in enhancing the shopping experience and thus maximising sales, in a supermarket environment.

3 mins read
Visual Merchandising and Retail Design
March 2021

High on hospitality - RAIPUR

Spread over an area of 50,000 sq. ft., and designed by Raipur based Azure Interiors, Clarks Inn Suites,the 52 key suites hotel is all about elevating the experience quotient of the space.

2 mins read
Visual Merchandising and Retail Design
March 2021

The Design Divas…

It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…

5 mins read
Visual Merchandising and Retail Design
March 2021

Reformed, restyled & restored - MUMBAI

Mumbai based Miyabi store designed by NACL ( Natasha Aggarwal Creative Living) is a stress-free fashion space that enables customers to browse and shop in a relaxing retail ambience.

3 mins read
Visual Merchandising and Retail Design
March 2021

A rich narrative with diverse materiality - AURANGABAD

Pehnawa is a three-storey fashionwear outlet in Aurangabad, designed by Portico Design Concepts. Spread across 5,400sq.ft., the space’s striking design adds its own muscle to the showroom experience.

3 mins read
Visual Merchandising and Retail Design
March 2021
RELATED STORIES

THE CAB RIDE

I sat in the cab on my way to the airport as the driver zoomed over Delhi’s wide roads. The sun was rising over the horizon as a new day dawned – quite literally, as election day approached the city of Delhi.

1 min read
Heartfulness eMagazine
August 2021

The Birds of Kanha

RAJESH MENON is a photographer from Delhi, who specializes in images from nature. Here he shares some of the beautiful birds of Kanha Shanti Vanam, the 1300 acre property outside Hyderabad, India, that is the international headquarters of the Heartfulness Institute. It is also a green sanctuary.

2 mins read
Heartfulness eMagazine
February 2021

Memories

ANIRUDH DHANDA explores the way memories trigger heartfelt events and people from the past, and remind us of situations that evoke emotional responses. Is this what being human is all about?

2 mins read
Heartfulness eMagazine
June 2020

El derecho a estar segura

Desde que un ataque horrendo conmocionara a India, las mujeres de ese país han demandado -y obtenido- más protección frente al acoso y el abuso en espacios públicos,

6 mins read
National Geographic en Español
Noviembre 2019

Building A Sporting Nation

Marathons are changing the shape of the nation. We ask the brains behind the Delhi and Mumbai Half Marathons, how exactly.

2 mins read
FHM India
October 2018

20 million in Delhi now have taken at least one Covid shot

NEW DELHI: The national capital crossed the 20-million vaccine doses milestone against the coronavirus disease (Covid-19) on Saturday with over 85% of Delhi's population already receiving at least one Covid jab, according to government data.

2 mins read
Hindustan Times
October 24, 2021

Air quality may improve as IMD forecasts light rain in city today

NEW DELHI: Delhi may look forward to improved air quality on Sunday with the India Meteorological Department (IMD) forecasting moderate rain over the city and a change in the wind direction.

2 mins read
Hindustan Times
October 24, 2021

Delhi now close to winning battle against dengue, says CM Kejriwal

‘TOGETHER, LET US ALL MAKE CAPITAL DENGUE-FREE’

2 mins read
Millennium Post Delhi
October 24, 2021

To Help Commuters, Metro Cuts Long Queues With More Gates

Covid Norms Followed; More Accommodated In Subways, On Staircases

2 mins read
The Times of India Delhi
October 24, 2021

Fight is on: Govt to review hotspots to check pollution

544 Centralised Teams Constituted To Conduct 24-Hour Raids

2 mins read
The Times of India Delhi
October 24, 2021