The Design Divas…
Visual Merchandising and Retail Design|March 2021
It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…
N. Jayalakshmi
The Design Divas…

What made you venture into design?

Aparna Kaushik - Founder & Architect, Aparna Kaushik :

Design is a very creative field and the fact that you have something that gets realized in real life is a really intriguing thought. As time passed by, I started to realize how buildings and spaces influence the day-today life of each individual. Through architecture, one can interact with other people’s lives.

Neha Gupta – Co-Founder & Interior Designer Beyond Designs:

I was always inclined towards artistic activities, drawing, designing, and such. There were many creative avenues before me. But I was also technically savvy, so I thought I could combine both my strengths if I took up architecture and interior designing.

Priyanka Khanna, Co-Founder & Architect, 42MM :

It just happened; I didn’t grow up thinking I would be an architect. The reason I got interested in architecture was that I saw it as a field of synthesis-basically a field where you bring into play different aspects various fields - art, history, culture, climate and technology. Unlike traditional colleges where you must slog yourself in class rooms and libraries, reading and writing all the time, a course in Architecture gives you the liberty to use the right side of your brain, the creative part.

How different/challenging/creatively satisfying do you find designing for a retail space?

This story is from the March 2021 edition of Visual Merchandising and Retail Design.

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This story is from the March 2021 edition of Visual Merchandising and Retail Design.

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