The Design Divas…
Visual Merchandising and Retail Design|March 2021
It’s the month that celebrates women with the International Women’s Day observed on March 8th. In this edition, we present three women entrepreneurs working in the retail design space who share their experiences and professional insights in an exclusive interaction with VMRD. Read on…
N. Jayalakshmi

What made you venture into design?

Aparna Kaushik - Founder & Architect, Aparna Kaushik :

Design is a very creative field and the fact that you have something that gets realized in real life is a really intriguing thought. As time passed by, I started to realize how buildings and spaces influence the day-today life of each individual. Through architecture, one can interact with other people’s lives.

Neha Gupta – Co-Founder & Interior Designer Beyond Designs:

I was always inclined towards artistic activities, drawing, designing, and such. There were many creative avenues before me. But I was also technically savvy, so I thought I could combine both my strengths if I took up architecture and interior designing.

Priyanka Khanna, Co-Founder & Architect, 42MM :

It just happened; I didn’t grow up thinking I would be an architect. The reason I got interested in architecture was that I saw it as a field of synthesis-basically a field where you bring into play different aspects various fields - art, history, culture, climate and technology. Unlike traditional colleges where you must slog yourself in class rooms and libraries, reading and writing all the time, a course in Architecture gives you the liberty to use the right side of your brain, the creative part.

How different/challenging/creatively satisfying do you find designing for a retail space?

Aparna Kaushik : Every design exercise in any setup and space has its own creative challenge. If the circumstances of the project are understood well, including the brief by the client, budget, constraints of the space, etc., along with an overwhelming need for a good design, then it’s a very satisfying process.

Neha Gupta: We have designed our own retail spaces – Beyond Designs Flagship store and Beyond Designs Home, both of which showcase in-house designs in our signature style. It is our passion for what we do that you get to see here. It is indeed creatively satisfying, not very different from designing a home.

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