Business
Campaign Middle East
Big Data Is Blind Faith
In 1952, the Boston Symphony Orchestra was worried about falling standards due to nepotism. They thought conductors were choosing their own students over the best musicians.
2 min |
March 11, 2018
Campaign Middle East
How The UK Is Leading In Advertising Technologies Of The Future
British creatives are re-engaging audiences through technology innovation in advertising
3 min |
March 11, 2018
Campaign Middle East
Follow The Money
The best way to tackle fake news is to hit the people circulating it in their wallets, writes Starcom’s Joubran Abdulkhalek
2 min |
March 11, 2018
Campaign Middle East
Clear Signal
Advertising and brand-building can save us from economic collapse, writes Leo Burnett’s Ahmad Abu Zannad
6 min |
March 11, 2018
Campaign Middle East
Listen Up
Sony Music’s new survey splits the region’s music fans into tightly defined categories. Austyn Allison sounds out the subsets.
4 min |
March 2017
Campaign Middle East
The New Saudi Stereotype
Daniah Al Aoudah says it is time to redefine how we see the kingdom’s women.
4 min |
March 2017
Campaign Middle East
“Magazines Are A Medium Of Illusion That Bedazzles Advertisers, Readers And Their Staff All At The Same Time”
Nicholas Coleridge, who is retiring as managing director of Condé Nast Britain after 26 years, has made it his duty to turn up to everything – awards, parties, launches – in pursuit of his titles’ interests, naturally. Here he reflects on a glamorous career in the Xanadu of glossy magazines.
8 min |
June 25, 2017
Campaign Middle East
Radio Stations Announce Shows Ahead Of Survey
UAE radio station Channel 4 FM has appointed a presenter younger than itself, while Radio 4 looks to celebrate local heroes as the country prepares for listener measurement.
1 min |
February 11, 2018
Campaign Middle East
Differential Geometry
WPP’s activation and shopper agency has a new look and feel. Austyn Allison finds out why
4 min |