Arnon Media Marketing Branding and Advertisements Review Magazine- December 2021 - January 2022

In this issue

The major news from the industry in the past month was the Media Expo New Delhi 2021. The 47th edition of Media Expo has created an avenue for top decision makers from the marketing, advertising, signage and OOH industry. Held at India Expo Mart, Greater Noida from 18-20 November, Media Expo New Delhi 2021 concluded as
a crucial business avenue for the physical advertising fraternity with more than 100 brands under its belt.
Another news to rejoice was the top consumer companies decision to increase
the advertising spend. It will surely help the advertising and OOH industry in the revival. During the beginning of the pandemic many companies cut down the advertising budget
in a way to decrease the loss. However the companies now have learned that without branding or advertising activities they might lose their brand share. Let us hope that the industry recovers fast.
LED display stands is now gaining more acceptance among the brands and companies. The numerous benefits of it go well with the OOH industry in aiding branding activities. The long lifespan and affordability feature of LED has contributed much in its growth among the brands and consumer companies. Do check out our article in this issue.
Lastly, I wish you all merry Christmas and a great year ahead!