In this issue

As we all know, Covid 19 has affected
all spheres of life. Like most sectors,
branding and advertisement sectors
too took a hit of it. When the nation
underwent lock down, most business
organisations and businesses were closed down
or had to stop production which in fact affected
the sales. As a result, most brands immediately
refrained from advertising in order to reduce the
loss in production. Only a few brands continued
to do the advertising or branding activities in
a small way. But the fact is that the brands
should never completely cease advertising. It
may procure more damage than they have ever
thought. A successful brand is not created on a
day. It takes years of hard work to create a brand
that is recognised and respected by all. Our
cover story discusses this in detail.
OOH industry had been one of the severely
hit sectors due to Covid 19. Kerala Advertising
Industries Association (KAIA) conducted a
webinar on the topic ‘How a businessman
should face 2020’ in the light of this. Leading
motivational speaker Adv A V Vamana Kumar led
the webinar. Apart from this, Arnon Media and
KAIA had organised another live talk show on the
future prospects of OOH industry in the wake of
Covid 19. Detailed reports of both are inside.
The signs of revival are now visible outside.

China has successfully conducted an expo-
DPES Sign Expo 2020. It is one of the best

venues to get to know all kinds of high-end
brand products in the sign and advertising
industry. The expo was held from September
12-14 at Guangzhou Poly World Trade Center,
China.
There are also many other stories connected
with the advertising and branding industry in
the inside pages. As always, we wish you a
wonderful read!

Arnon Media Marketing Branding and Advertisements Review Magazine Description:

PROMOTING ENTREPRENEURS BY GIVING THE CURRENT
AFFAIRS RELATED TO ADVERTISEMENTS, MEDIA
PROMOTION AND MARKETING IN EFFECTIVE AND MORE
POTENTIAL WAY, THE MAGAZINE WILL HAVE CONTENTS
PROVIDING MOST ECONOMICAL WAY OF
ADVERTISEMENTS AND MEDIA PROMOTIONS TO REACH
THE END CUSTOMERS, THE MAGAZINE ALSO FOCUS ON
SUCCESSFUL ENTREPRENEURS AND PRODUCTS THEIR

SUCCESSFUL STORIES, THE MAGAZINE WILL BE
PUBLISHING INTERNATIONAL BRANDING
TECHNOLOGIES OF FAST MOVING CONSUMER GOODS
AND FAST MOVING CONSUMER DURABLES, HOW THEY
ARE PROMOTING A PRODUCT IN THE MOST COST
CONTROL WAY AND POSITIONING THEIR PRODUCTS
GLOBALLY THE MAGAZINE WILL ENHANCE MARKET
SURVEY AND RESEARCH BY PROFESSIONAL WAY ( BYINCORPORATING LEADING BUSINESS INSTITUTIONS)