Arnon Media Marketing Branding and Advertisements Review - October 2020Add to Favorites

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In this issue

As we all know, Covid 19 has affected all spheres of life. Like most sectors, branding and advertisement sectors too took a hit of it. When the nation underwent lock down, most business organisations and businesses were closed down or had to stop production which in fact affected the sales. As a result, most brands immediately refrained from advertising in order to reduce the loss in production. Only a few brands continued to do the advertising or branding activities in a small way. But the fact is that the brands should never completely cease advertising. It may procure more damage than they have ever thought. A successful brand is not created on a day. It takes years of hard work to create a brand that is recognised and respected by all. Our cover story discusses this in detail. OOH industry had been one of the severely hit sectors due to Covid 19. Kerala Advertising Industries Association (KAIA) conducted a webinar on the topic ‘How a businessman should face 2020’ in the light of this. Leading motivational speaker Adv A V Vamana Kumar led the webinar. Apart from this, Arnon Media and KAIA had organised another live talk show on the future prospects of OOH industry in the wake of Covid 19. Detailed reports of both are inside. The signs of revival are now visible outside. China has successfully conducted an expo- DPES Sign Expo 2020. It is one of the best venues to get to know all kinds of high-end brand products in the sign and advertising industry. The expo was held from September 12-14 at Guangzhou Poly World Trade Center, China. There are also many other stories connected with the advertising and branding industry in the inside pages. As always, we wish you a wonderful read!

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